Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts – and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking…
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Raymond Snoddy: Perhaps the gung-ho magistrates currently jailing looters for stealing chewing gum should be told to moderate their anger. Quite a number of cells will have to be reserved to accommodate the miscreants of News International…
Just when a mention of News of the World started to be associated with readers lost, the phone-hacking scandal has hit the headlines again.
Bauer Media’s FHM is set to launch an interactive magazine as part of its FHM Collections Autumn Winter 2011 brand extension.
Google announced plans to buy Motorola Mobility for $12.5 billion yesterday. The deal has huge implications for the smartphone market but also impacts Google’s pay-TV business and position when it comes to patents.
A new series of blogs about the broadcast industry, narrated by David Brennan: One of the most exciting areas creatively for TV in the future might be when TV and games producers started to work together…
The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, Thinkbox announced today.
Josh Banham, a 17-year-old student from London, gives a candid insight on youth media consumption…
Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV’s This Morning show.
The British radio station talkSPORT has agreed a new partnership with Sirius XM Radio, which will see flagship talkSPORT programmes broadcast live to 21 million satellite radio subscribers across America. The arrangement commences this Saturday (13th August) as the 2011/2012 Premier League season gets under way.