Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.
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Simon Andrews, founder of the full service mobile agency addictive!, reveals some interesting insights from the Open Mobile conference…
Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don’t embrace new technologies that drive value from their mail and online campaigns risk being left behind…
Last month I finished on Osama Bin Laden’s lingerie model niece. Although Bin Laden’s demise was big news at the start of the month, it was dwarfed by column inches devoted to celebrity super injunctions and privacy legislation.
The daily national newspaper market enjoyed a small 0.1% PoP rise in May, with three titles posting increases during the month.
Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours…
Richard Nicholls, The Future Foundation, says “Boredom” could soon seem a rather quaint affliction peculiar to the inefficient consumer of yesteryear…
Nigel Walley, managing director of Decipher, considers the effect next generation set-top boxes could have on the TV landscape: “What TiVo and SkyAnytime+ show is that it might be easier if the platforms just ignored the broadcasters and used their PVRs to build their own versions of iPlayer and the other catch-up services.”
Ahead of our Media Playground 2011 event tomorrow, Newsline and online research company Toluna have teamed up to launch a series of questions to find out what people really think about the digital world (including social media, connected TV, m-commerce and privacy). Using the Toluna QuickSurvey’s system (which officially launched today!), here are a few of the highlights…
Raymond Snoddy tells a story that rather eloquently illustrates just how large an issue privacy is becoming and how things can go seriously awry when the marketing community gets it even inadvertently wrong…