Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go…
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Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…
ITV1’s new peak-time drama Injustice, starring James Purefoy, got off to a flying start last night with a high of more than 5.5 million viewers.
Will King, Unanimis, wonders whether it’s time to focus on the mobilisation of digital media as a whole, rather than wait for the ‘Year of Mobile’ to arrive…
2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary – a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.
Channel 5 has had another bumper month in terms of revenue, up 41.7% compared to this time last year.
Unsurprisingly, The Royal Wedding banked the top TV ratings in April. A combined peak audience of more than 26 million viewers tuned in to watch Kate and Will exchange vows.
Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…
The IPA has welcomed the findings of the Bailey Review ‘Letting Children Be Children’, which was commissioned by the government in a bid to “crack down on irresponsible advertising and marketing”.
ITV1’s Britain’s Got Talent final attracted over 11.7 million viewers on Saturday night.