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The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.

In response to Claire Myerscough’s recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.

The Independent is set to double its ad rates by bundling space in its new spin-off i, promising a combined circulation of 340,000, according to the Guardian.

BBC One’s Silent Witness continued with more than seven million peak viewers during last night’s all-important 9pm to 10pm slot.

Culture secretary Jeremy Hunt said that he intends to refer News Corporation’s BSkyB takeover bid to the Competition Commission. However, he plans to delay his referral until he has considered undertakings from the Rupert Murdoch-owned company.

Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: “It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers”…

eMarketer expects Twitter to make $150 million in ad revenue this year, the vast majority of which will come from the US.

ITV1’s Sunday night line-up secured the all-important peak ratings once again, with Dancing on Ice attracting a high of more than 8.6 million viewers.

BSkyB is set to buy the UK public WiFi network The Cloud, according to reports in The Sunday Times.

Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…