New year, new start, with big changes announced at Google, Apple, Channel 5 and Downing Street this week.
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Simon Andrews, founder of the full service mobile agency addictive!, says a number of events have happened this week to reinforce the view that the GAFA is in charge (and also demonstrate how the big four – Google, Apple, Facebook and Amazon – are going to keep bumping in to each other)…
Total television revenues were up across the board in November, with no exceptions.
In our latest research focus article, TGI’s James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right…
Push will beat pull in the battle for television viewers; DVRs will proliferate; the 30-second spot will not die; TV’s ‘super media’ status will strengthen; and gaming will go online, according to Deloitte’s tenth anniversary predictions for 2011.
News Corp has told the government that it might be prepared to sell Sky News to in a bid to gain full control of BSkyB.
Channel 5’s new commercial sales director Nick Bampton is set to bring in “some of the best talent” from his former company Viacom Brand Solutions, IDS and Digital Cinema Media in a bid to strengthen the broadcaster’s new sales team.
Raymond Snoddy says one thing is clear, the patently decent, sincere politician (Jeremy Hunt) is committed to retaining impartiality rules for news whether on national or local television. Nothing like a big, bold new Communications Act to take his mind off things when local television goes tits up in 2014…
Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future…
US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.