Mike Baker, CEO at the Outdoor Media Centre, says the trade body’s recent relaunch has happened just in time for the Olympic Games: “Outdoor will be the universal branding medium. It is already now. But even more so in 2012″…
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In the next five years to 2016, the rise of broadband subscriptions will drive global IPTV subs to 106 million users, according to new research by RNCOS.
In response to Brian Jacob’s article – Cross media measurement has been an issue for as long as I can remember – Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media…
ITV1’s Dancing on Ice dominated the Sunday night ratings once again this weekend.
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate…
For the second time in twelve months, the UK’s online universe passed the 40 million mark, according to data released by online measurement company UKOM.
BBC One secured the majority of the 9pm to 10pm peak-hour ratings despite competition from ITV1’s Kidnap and Ransom.
Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google’s ‘offers’ business; The Cloud; and dumb smartphone users…
Sky is set to launch a new screen proposition that aims to combine Sky Mobile with the Sky Player catch-up service.
Mobile users are increasingly accessing the internet while shopping, giving advertisers an opportunity to engage users at the time of purchase.
