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Simon Andrews, founder of the full service mobile agency addictive!, predicts what will be big news at this week’s Mobile World Congress…

The panel at MediaTel Group’s Future of Media Research in London had mixed views on the importance of media research in agencies.

Speaking at MediaTel’s Future of Media Research seminar this morning, James Whitmore, managing director of POSTAR, suggested there is a real opportunity for the industry to look at collecting research more collaboratively, using technologies such as mobile phones.

The Independent announced figures for its 20p spin-off title i for the first time in today’s ABC National Newspaper release.

Circulation figures showed a common year on year decrease across the board in today’s January 2011 ABC results.

The second episode of ITV1’s Marchlands attracted an average audience of 5.2 million viewers.

Karen Canty says advances in technology will soon mean we’ll be collecting data about each and every movement, transaction and household appliance (and the rest). There will be no excuse for not living lives of organised moderation every hour of every day.

Twitter is reportedly in takeover talks with potential buyers – including Facebook and Google – and has been valued at around $10 billion.

The number of smartphone users in the US rose 60% in the three months to the end of December 2010, according to comScore.

Smartphone sales passed global PC sales for the first time in Q4 2010, according to International Data Corp.