Apple and Google go head to head with two new rival payment systems, which enable publishers to charge for access to online newspapers and magazines.
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Raymond Snoddy says the picture is not entirely bleak but it really helps when those owning and running local and regional newspapers actually believe in their future…
Greg Grimmer says HBO has built a paid-for subscription business in the US by producing high-quality drama – a feat not managed by Sky or indeed anyone else in the UK. Sky’s belated response to this has not been to try and re-create the formula with UK talent tub, but to import in its entirety – I give you Sky Atlantic. So well done to Sky for the next phase of its world domination and farewell to free-to-view high-quality US dramas on the BBC, ITV & C4.
The industry “needs” reach and frequency data, according to the panel at last week’s MediaTel Group Future of Media Research event.
BARB’s chief executive Bjarne Thelin sees a future where server data and panel data comes together, but says this can only be achieved if the industry “gets its act together and thinks about the bigger picture”.
In response to the article ‘Do agencies care about media research?’, Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.
I suggested a couple of months ago that this may be the year of data; and have heard many agencies saying that data is at the centre of everything they do now.
Three-screen viewing is becoming a reality in US households, with multi-screen viewing on the rise, according to eMarketer.
Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
Ant & Dec’s Push the Button game show debuted with almost 5.7 million viewers during ITV1’s Saturday night line-up.
