UK advertising spend grew by 2.7% in 2011 reaching £16.1 billion in total, according to Advertising Association figures produced by Warc. Growth is expected to continue in 2012 with new forecasts predicting a 3.8% increase, well ahead of growth across the rest of the UK economy.
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Last night’s instalment of The Apprentice (9pm) attracted the biggest audience of the evening for BBC One, grabbing a 29% audience share.
Tesco is set for a major overhaul of its brand and image, according to The Guardian. The supermarket said it is reviewing its brand communications and has put its multi-million pound advertising account up for grabs.
ABC has announced changes to the way national newspaper circulation data is reported. From April data will include a weekday daily average and a Saturday average by circulation category.
Raymond Snoddy wonders whether the Facebook/Instagram deal is a symbol of how money and power has shifted in the internet world…
BT Vision has added a fourth linear channel in a fortnight by signing a contract to stream FXUK, launching later in 2012.Hot on the heels of the deal to deliver three UKTV channels – Watch, Gold and Alibi – BT Vision customers will soon be able to watch FX hit shows such as zombie drama… Continue reading BT Vision adds FXUK
Lottery drama The Syndicate pulled in the biggest audience in last night’s 9pm slot, scoring a 22% audience share for BBC One.
Pay-TV bills are still rising despite flat-lining and falling disposable incomes, according to new research by the NPD Group.
According to Bank of America Merrill Lynch (BoAML), the Virgin Media ‘story’ is characterised by a two-way pull between management trying to tweak the model to generate cash (to drive share buybacks) and the operational issues facing the company.
New technology is changing the TV landscape and the way we consume TV, with a shift from broadcast TV to on-demand. Over the top (OTT) offers consumers a better user experience and operators lower upfront costs.