More Industry News articles

Specific Media has boosted its VOD credentials with the hiring of Graeme Hutcheson as Head Of Video.Hutcheson is currently Associate Director, Futures & Implementation at MediaCom, where he oversees MediaCom’s buying and planning activity in VOD and explores commercial opportunities across new broadcast platforms. Initially he joined MediaCom as a Buying Manager, heading up TV… Continue reading Hutcheson Leaving Mediacom for Specific

Second episode of the detective show made another dent in Silent Witness’s audience.

Investment bank Morgan Stanley believes that BSkyB will report around 10,000 new pay television subscribers and 140,000 new high definition customers when it announces its third-quarter financials on Wednesday.This would take total TV subscribers to 10,260,000, with 4,203,000 subscribers to the Sky Plus HD service.BSkyB is expected to launch a number of new services in… Continue reading Formula 1 expected to have boosted Sky HD subs

Freeview looks likely to go head to head with YouView by launching a backwards electronic programme guide.

Warc has released its latest Consensus Ad Forecast today, which shows the US ad market receiving the largest upgrade in forecast growth (4.1% this year, a rise of +0.8pp from the January forecast) of the 13 markets measured by the research.

Aegis today announced a trading update for the first quarter of 2012, from 1 January 2012 to 31 March 2012, with total group revenue for the first quarter up 16.3% on 2011 in constant currency.

Mother-daughter bickering brought 7.8 million viewers to EastEnders last night.

Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.

A peak audience share of 33% witnessed the German team win 3-1 on penalties.

As consumers a) realise their increasing ability to monitor prices and promotions in real-time b) sustain acute price sensitivity across all their purchasing portfolios and c) love scoring great deals, brands are beginning to use gamification – the application of game design mechanics in arenas outside of gaming – to increase consumer engagement.