Dolby Laboratories, Inc and Royal Philips Electronics have unveiled Dolby 3D, a 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices, including glasses-free displays.
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According to Rentrak Corporation’s new report “State of VOD: Trend Report 2011”, video-on-demand (VOD) is at the tipping point of becoming a major ad medium
US consumers viewed more than 8.3 billion video ads in March, according to new data from comScore.
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Coronation Street was the most watched show of Thursday night with 8 million viewers tuning in to see Stella, Emily and Rita sort through Betty’s unmentionables.
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a ‘safe’ environment.
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.