So, we’ve all made it to the last day of the group stages and the end is finally viewable, far off in the distant horizon. Soaps have been moved, couples have compromised and livers have been damaged; all in the name of Euro 2012.
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ZenithOptimedia has upgraded its UK advertising forecast with the total ad market expected to post 3.5% year on year growth for 2012 – up from its March prediction of 3.2% growth.
Leaderboarded.com, a service for managers to rank people in their community based on multiple data sources, provided a Twitter leaderboard at Media Playground last week in a bid to engage delegates and discover the most influential person at the event.
…despite a challenge from a plethora of detective show repeats.
MAGNAGLOBAL’s latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter – up 2.4%.
Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile…
Channel 4 has released four enhanced video ad formats, building on the success of 4od, its flagship product.
Our Media Playground 2012 event was a great success yesterday, with four lively panels, an exhibition and over 250 attendees. See the photos here…
Aereo, the broadcast TV stream service which allows users to watch and record channels with a DVR interface has been criticised by Barclays media analyst Anthony DiClemente.Available exclusively within New York City, TV channels with a DVR interface are able to be streamed to tablets, notebooks and over-the-top boxes, at the cost of $12 per… Continue reading Replacing pay-TV won’t save costs, claims Barclays
There is one name on the lips of bitter Irish people all across the globe this morning and that name is Fernando Torres.