A new report shows that Yahoo/Bing has experienced a 46% increase in US search advertising spend YoY compared to Google’s 26.6% growth YoY.
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The Guardian’s Three Little Pigs ad – its first major brand campaign for more than 20 years – has won the January/February Thinkboxes.
Orange plans to launch its interactive TV app TVCheck in the UK.
Online display advertising has surpassed the £1 billion mark for the first time, according to the latest IAB adspend figures.
James Murdoch has stepped down as chairman of satellite broadcaster BSkyB.
Over on ITV1 Scott & Bailey were knee deep in an investigation in which they tried to solve the case of the missing 1.4 million viewers.
Greg Grimmer explains how and why Channel 5 has become a credible UK commercial partner to brands and advertisers despite the odds…
As usual, Friday night was all about the soaps with Coronation Street offering viewers a double bill and EastEnders getting into the weekend party mood. The first episode of Coronation Street (ITV1, 7:30pm) managed 7.7 million as the salon situation escalated and David Platt stepped up his legal game, securing a 38% audience share.
Justin Cooke, chairman, BIMA, says clients – both channels and brands – are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside…