The Voice UK secured 11 million viewers in the final 15 minutes for BBC One on Saturday night, beating ITV’s Britain’s Got Talent.
More Industry News articles
Michael Bayler, strategist and author, Bayler & Associates, on the misconceptions that are holding data back…
Toby Beresford, social media and gamification consultant, on how games can learn from TV, a successful gameshow designed with dual screens in mind and new questions for gamification experts to ask…
Coronation Street was the most watched show of Thursday night with 8 million viewers tuning in to see Stella, Emily and Rita sort through Betty’s unmentionables.
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a ‘safe’ environment.
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
According to new research from Viacom, there is a new phenomenon called ‘Tabletomics’ – the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
The BBC will return nearly half of the £600 million fund it was given to help the elderly and disabled convert from analogue to digital TV.
Chelsea’s victory over Barcelona at Stamford Bridge was the most watched show last night, attracting an audience share of 29%.
