Facebook’s Sponsored Stories are a clever way of launching advertising on mobile, according to panellists at the MediaTel Group Mobile – 2012, The Year of Reckoning? event last week.
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The second episode of the new series of The Apprentice (9pm) secured BBC One the biggest audience of Wednesday night, netting a 27% audience share.
Social TV is a “massive opportunity for the mobile market,” according to Steve Parker, managing director, MediaVest UK.
Emap plans to change its name to Top Right Group and split into three companies ahead of a potential sell-off.
Xbox Live members are now spending more time watching TV, music and films on the Live platform than playing multiplayer games.
ITV is expected to launch its own paid-for video-on-demand service in the second half of 2012.
Raymond Snoddy on cable television and its ability to fulfil its potential but is yet to serve a “knock-out” blow to satellite and the latest piracy allegations from the UK and Australia levelled at News Corp.
A new comedy drama written by Kay Mellor netted a 22% audience share for BBC One at 9pm.
“I can’t wait to see what the Olympics unleashes in terms of mobile,” Google’s Scott Beaumont told delegates at MediaTel Group’s Mobile – 2012, The Year of Reckoning? event last week.
Is mobile data joined-up and useable? Panellists at MediaTel Group’s Mobile – 2012, The Year of Reckoning? event last week were not convinced that mobile data is being used to its full potential.