BBC One medical drama Holby City helped the channel score a comfortable win in the ratings battle with ITV1. Last night’s edition of the long running show, which saw headstrong Dr Antoine Malick place a patient’s life in danger during a surgical procedure, pulled in an impressive average audience of 5.4 million people and a viewing share of 22.2%.
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Maureen Duffy, the out-going Newspaper Marketing Agency (NMA) boss, is to become UK chief executive officer at TNS.
A question from the floor challenged the panel at MediaTel Group’s third “Internet Comes to TV” event in association with Rovi to consider the perceived shift in consumer usage from PVRs to catch-up services, such as iPlayer.
The speed of change in the connected TV market was highlighted at MediaTel Group’s third “Internet Comes to TV” event this morning at the Haymarket Hotel.
Speaking at the MediaTel Group’s third “Internet Comes to TV” breakfast event this morning at the Haymarket Hotel in association with Rovi, Nigel Walley, Managing Director of Decipher, said that the free TV market is becoming very crowded with Freeview, Freesat, Smart TVs and the imminent launch of YouView.
The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.
Ciaran’s latest drama on the cobbles brought in the highest amount of viewers last night with the second episode of Coronation Street peaking at 8.9 million.
The BBC had a successful weekend with the ratings as Saturday night’s Strictly Come Dancing saw BBC One peak with over 12.2 million viewers, holding 45.5% of the audience share, beating ITV1’s X-Factor’s peak of 10 million viewers.
In a brand new video feature for MediaTel’s Newsline, the star of our Youth, Media & Technology event Amy Daramola gives her views on all things television.
Major communication innovation is historically driven by the distribution mechanism; the first transatlantic cable was laid nearly a hundred years ago and has enabled the great leaps in communications for the last century that we’re only just capitalising on.