Advertising agency Publicis Groupe posted 6.4% Q3 organic sales growth yesterday as revenues grew across all regions, helped by strong demand for digital ads.
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Videology, the video advertising solutions platform, has appointed Rhys McLachlan to the newly created position of commercial development director – reporting into Ryan Jamboretz, managing director EMEA and global chief development officer.
Channel 4 Sales has agreed a contract with BBC Worldwide to sell advertising in the UK around its on-demand content on Virgin Media’s TV Choice VoD platform.
News International is thought to be announcing another round of job cuts.
Digital currently accounts for about 30% of WPP revenues – “nearly double its closest competitor” – according to Bank of America Merrill Lynch (BoAML).
Kleiner Perkins venture capitalist Mary Meeker has released new charts on the state of industry, claiming that media time spent v ad spend is “still out of whack” in the US.
44% of US housholds now have at least one DVR (up from 8% in 2005) and 62% of digital cable subscribers now use VoD at least monthly compared with 52% a year ago, according to new research from Leichtman Research Group.
According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments.
The online video service Hulu has decided to withdraw offers after announcing the company was up for sale in June.
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory.