Advertising in video-on-demand (VOD) programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) — an industry-wide research initiative to measure the impact of advertising within free VOD.
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Another day, another Netflix UK and Ireland deal, this time partnering with Miramax films for its launch.
Ten leading television broadcast groups in the US with stations in markets covering 76 million US households have announced a long-term commercial partnership with Silicon Valley-based start-up ConnecTV, a free, real-time social network built for TV viewers.
Netflix, Inc. and Lionsgate UK, a subsidiary of Lions Gate Entertainment Corp. have announced a new multi-year licensing agreement that will make Netflix the exclusive subscription streaming service in the UK and Ireland for first-run feature films from the studio.
Broadband provider TalkTalk is to launch an in-house trial of YouView in early 2012.
Amazon’s new Kindle Fire is now the most popular Android Tablet in North America for app developers, edging out the Samsung Galaxy Tab.
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.
Channel 4 has partnered with zeebox to give Desperate Scousewives viewers a bespoke social TV experience, via the recently launched zeebox app.
ITV1’s new I’m a Celebrity… Get Me Out of Here! started on a high last night. TOWIE’s Mark Wright joined fellow celebs as they entered the jungle in front of a peak audience of 10.8 million viewers.
Nearly 50% of consumers are using another electronic device while watching TV at home, according to findings from a new wave of ‘Living with Digital’ consumer research carried out by Futuresource Consulting.