As part of Rovi’s Smart TV Field Trial in the US, it claims its TV advertising campaigns achieved a click through rate of 13%.The trial took place in April 2011, and the ads were displayed on Internet-connected televisions and Blu-ray Disc players from Samsung Electronics and Sony. The Smart TV Field Trial Advertising program is… Continue reading 13% click through rate on connected TV campaigns, claims Rovi
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The vast majority of TV viewing will remain as linear real-time programming through to 2015, despite new technologies and different viewing options available to the consumer, according to the IHS Screen Digest TV Intelligence Service.
National Magazine Company, Hearst Corporation’s main UK business, and Hachette Filipacchi have been rebranded as Hearst Magazines UK.
Future, which is set to launch its 100th digital edition for the iPad, says sales of digital editions and bespoke apps on tablets are now on track to become one of the publisher’s biggest drivers of revenue and profit growth.
Booming sales of tablets in 2011 will help drive a 57.8% increase in shipments of mobile broadband devices that provide high-speed wireless connectivity on the go, according to a new IHS iSuppli Wireless Communications topical report.
BSkyB has reported pre-tax profits of £1 billion in the year to the end of June, as the company announced a £750 million share buy-back to appease investors following News Corporation’s failed attempt to take full control of the satellite broadcaster.
Jessica Hallsworth, senior research executive at GfK, on the value of event sponsorship…
Rock and roll, the Sun, a slipped disc and chicken tikka masala? The answer is of course ‘fusion’, an adaptable word that conveys quite different meanings to a musician, a physicist, an orthopaedic surgeon and the man on the Boris bike.
Aegis Group has sold international research operation Synovate to Ipsos for £525 million – a deal that makes Ipsos the third largest market research company in the world.
ITV has released its interim results for the first half of the year (ending 30 June 2011), claiming “solid progress” in the first year of its five-year transformation plan under chief executive Adam Crozier.