Nielsen executives began a series of industry briefings on their new Online Campaign Ratings (OCR) service last week. Online Campaign Ratings is a new measurement system that provides GRPs for online advertising campaigns, enabling consistent cross-platform reach and frequency metrics for the first time.
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Marco Bertozzi, managing director EMEA at VivaKi, reveals his highlights from this year’s CES and talks about the implications for the TV industry…
IP Vision, the company behind the Fetch TV OTT/DTT platform, has entered administration.
Apple shares were up 8% in early trading today to $454.45. At its highest, the rise in shares added nearly $32 billion to Apple’s market value, helping to push it to become the world’s most valuable company with a market capitalisation of $430 billion.
Social-TV start-up Bluefin Labs has signed a $12 million investment deal from a group led by Time Warner Investments.
Over 60% of viewing on TiVo is now delayed or on-demand video via broadband (OTT), while 38% is live TV viewing.
US digital agency Circ.us is launching a new social TV platform that will enable viewers to experience their favourite programmes as if they were live events.
MAGNAGLOBAL predicts that the quadrennial boost of 2012 (political advertising and to a lesser extent the Summer Olympic broadcasts) will help generate US year on year revenue growth of 3.7% in 2012.
Social TV continues to be the investment of choice, with social TV start-up BlueFin recently securing a $12 million investment by, amongst others, Time Warner.
A YouGov survey in November 2011 revealed that one in 10 people in the UK owned a Smart TV – with 15% of UK consumers saying they would own one within the next 12 months.