BARB will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 BARB panel homes during the second half of 2011.
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100,000 people are now paying to read The Times and The Sunday Times online – a year after News Corporation decided to put the newspapers behind a £2 a week paywall.
Chris Blackhurst, City editor at the London Evening Standard, has replaced Simon Kelner as editor of The Independent.
Agencies have an important role to play to help position mobile in the media mix, according to the panel at MediaTel’s Retail and Media event yesterday, in association with O2 Media.
Mobile is a “great channel” to acquire new business, according to Debeham’s digital marketing manager Harriet Williams.
News Corp sold Myspace for £22 million to Specific Media and Justin Timberlake last night.
Virgin Media has unveiled its first advertising campaign for TiVo – promising to be the best way to watch TV ever.
International research agency Brand Driver has hired News International’s insight manager Martyn U’ren.At News International, U’ren worked with agencies and clients providing consumer and media insight.Karen Wise, managing director at Brand Driver, said: “Brand Driver is growing and we’re absolutely delighted that Martyn is joining us as we seek to continue this.“His fantastic experience in… Continue reading Brand Driver appoints Martyn U’ren to director role
The latest comScore Video Metrix has found that YouTube and Hulu are dominating the online video viewing minutes of US Internet users, with Hulu attracting nearly twice as many video ads as its nearest rival.
Jeremy Hunt has confirmed that he plans to give News Corporation’s BSkyB takeover bid the green light but will consult on extra conditions.