Greg Grimmer wonders whether TV is actually more imbecilic than ever…
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ZenithOptimedia has made a small reduction to its global ad forecast for 2011 as fears of a double-dip recession sees advertisers limiting budget increases.
Samsung smart TV owners now have access to well over 200 apps, with new apps being launched every week.These range from games, to sports apps and general information apps, all downloadable via Samsung’s TV apps store, direct to their smart TVs Smarthub.Watch a demonstration of the Samsung apps store here.At the end of September 2011,… Continue reading Samsung TV apps total more than 200
Facebook has launched a Premium Ad unit, designed to promote page posts. The new product expands from Facebook’s Sponsored Stories.
BBC One’s Strictly Come Dancing returned to the weekend line-up with a peak audience of 8.5 million viewers.
Parks Associates has released new research on the US smart TV marketplace suggesting that the number of consumers planning on purchasing a smart TV has nearly doubled in less than a year
Display spend in Europe is up to €5.8 billion, a 21.1% increase on last year’s figures, according to the IAB Europe AdEx report.
YouTube plans to launch Google AdWords for video in beta next week, in a bid to simplify video ad campaigns.
Richard Nicholls, The Future Foundation, says never before in history have customers been so well guided towards making good choices in the markets they inhabit…
NMG has released its latest product placement research, using Sky One’s Trollied as case study to demonstrate the “naivety from broadcasters and producers as to what can be sold as product placement – and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market”.