More Industry News articles

ITV1’s Scott & Bailey banked the all-important 9pm to 10pm prime time ratings last night, peaking with 4.8 million viewers.

3D TV will “struggle” to gain traction in the mainstream UK television market, according to a report by Informa Telecoms & Media.

Red Bee Media, responsible for managing more than 90% of broadcaster video on demand content consumed in the UK, has launched RedPlayer, the first ‘media grade’, end-to-end, next-generation online video platform. RedPlayer allows broadcasters and content owners in the UK and internationally to deliver and monetise high quality video to multiple devices, including iPhone, iPad… Continue reading Red Bee Media launches next generation video player

Google has acquired DVR software and set-top box maker SageTV, in order to expand the capability of Google TV.

The BBC has launched an app to deliver the corporation’s news content to Samsung televisions.

On 28 February, ITV made news with Britain’s first ever paid for product placement. Nestle paid £100,000 to place their Dolce Gusto coffee machine in the background of the Chef’s kitchen featured on the This Morning show.

The global number of gamers, just within Facebook, is estimated at 53% of all users – around 350 million people. Interestingly, the majority of gamers are women (58%).

The cardinal sin of advertising was committed last night – when Lord Sugar’s would-bes tried to convince press director Dom Williams that he should pay rate card for launch issue ads. Well, in fact they didn’t try very hard – it seemed like they just stood there… intransigent in all senses… and bonkers! As usual.

What is your social media strategy? And does it involve Facebook? If not, why not?

Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.