Nigel Walley, managing director of Decipher, considers the effect next generation set-top boxes could have on the TV landscape: “What TiVo and SkyAnytime+ show is that it might be easier if the platforms just ignored the broadcasters and used their PVRs to build their own versions of iPlayer and the other catch-up services.”
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Ahead of our Media Playground 2011 event tomorrow, Newsline and online research company Toluna have teamed up to launch a series of questions to find out what people really think about the digital world (including social media, connected TV, m-commerce and privacy). Using the Toluna QuickSurvey’s system (which officially launched today!), here are a few of the highlights…
Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…
ITV1’s new peak-time drama Injustice, starring James Purefoy, got off to a flying start last night with a high of more than 5.5 million viewers.
2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary – a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.
Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…
The IPA has welcomed the findings of the Bailey Review ‘Letting Children Be Children’, which was commissioned by the government in a bid to “crack down on irresponsible advertising and marketing”.
ITV1’s Britain’s Got Talent final attracted over 11.7 million viewers on Saturday night.
RAJAR is set to introduce new digital technology to its audience measurement tools. A new online radio listening diary and a new digital personal interviewing aide will be incorporated into RAJAR’s current survey.
QR codes are now being used by a significant number of UK consumers as they appear in growing numbers in advertising, media content and on packaging, according to joint research by Joule and Kinetic Worldwide.