Facebook has launched a Premium Ad unit, designed to promote page posts. The new product expands from Facebook’s Sponsored Stories.
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BBC One’s Strictly Come Dancing returned to the weekend line-up with a peak audience of 8.5 million viewers.
Parks Associates has released new research on the US smart TV marketplace suggesting that the number of consumers planning on purchasing a smart TV has nearly doubled in less than a year
Display spend in Europe is up to €5.8 billion, a 21.1% increase on last year’s figures, according to the IAB Europe AdEx report.
YouTube plans to launch Google AdWords for video in beta next week, in a bid to simplify video ad campaigns.
Richard Nicholls, The Future Foundation, says never before in history have customers been so well guided towards making good choices in the markets they inhabit…
NMG has released its latest product placement research, using Sky One’s Trollied as case study to demonstrate the “naivety from broadcasters and producers as to what can be sold as product placement – and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market”.
Amazon launched its Kindle Fire touchscreen device at an event in New York yesterday, as well as a new range of enhanced Kindles.
Twitter is expected to rapidly expand its advertising revenues in 2011 and the years following, according to a new forecast from eMarketer.
In the battle for supremacy between smartphone operating systems, more UK consumers chose Google Android smartphones in the past six months than those with competing operating systems, such as Apple iOS or RIM Blackberry, according to the Q3 2011 UK Smartphone Insights report from Nielsen.