2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary – a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.
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Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…
The IPA has welcomed the findings of the Bailey Review ‘Letting Children Be Children’, which was commissioned by the government in a bid to “crack down on irresponsible advertising and marketing”.
ITV1’s Britain’s Got Talent final attracted over 11.7 million viewers on Saturday night.
RAJAR is set to introduce new digital technology to its audience measurement tools. A new online radio listening diary and a new digital personal interviewing aide will be incorporated into RAJAR’s current survey.
QR codes are now being used by a significant number of UK consumers as they appear in growing numbers in advertising, media content and on packaging, according to joint research by Joule and Kinetic Worldwide.
If you have a voyeuristic tendency, it has been a great week to watch politicking across all media platforms.
Global internet traffic is expected to quadruple by 2015, with online video the key driver, according to Cisco Visual Networking Index.
Britain’s Got Talent live final week continued with nine million peak viewers last night, slightly less than Tuesday’s 9.5 million high.
The BBC-backed online radio station aggregator Radioplayer, which features hundreds of stations including hospital and student radio stations, had 5.7 million unique users last month.