In our latest research focus piece, TGI explains why news sites that charge for content need audience metrics that go beyond reach…
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NME has launched a new social network in a bid to connect bands and music fans.
A new face-tracking research study has found that consumers are more open to engage with digital out-of-home ads in shopping centres.
US branded video ad network BrightRoll has released a new online video advertising report, which reveals that US advertisers are becoming increasingly reliant on the medium to reach targeted audiences.
BBC One’s new prime time drama Luther, starring The Wire’s Idris Elba, started on high of 5.7 million peak viewers during the all-important 9pm to 10pm slot last night.
Simon Waldman, Guardian Media Group’s group director of digital strategy and development, is leaving to join LoveFilm.
News Corporation has reported a 69% decline in net profit to $839 million, although it was a better than expected performance boosted by improved newspaper and television advertising, and the success of blockbuster movie Avatar.
Virgin Media has recorded over 200 million on-demand views for the first three months of the year.
ITV1 dominated the prime time ratings this bank holiday with its Monday night soap line-up and the last in the series of Joanna Lumley’s Nile.
Andrew Mullins, managing director of the London Evening Standard, has been appointed managing director of the Independent and Independent on Sunday.