Forrester has released new research looking at what it calls Mass Influencers – social influencers who generate the majority of impressions and opinions about a company’s products and services.
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eBay founder Pierre Omidyar is launching a paid-for online news site, offering “a new approach to journalism”.
There will be 26 million US adult Twitter users in 2010, up 44.4% on 2009, a new forecast from eMarketer estimates.
New research from Nielsen and Facebook has found that ads with a social context increase campaign effectiveness.
Apple’s profits were up 90% to $3 billion in the three months to 27 March, boosted by the global success of the iPhone.
Yahoo! has reported a 1% year on year increase in revenues for the first quarter of 2010, to $1.597 billion, with display advertising up 20%.
Youth Media has introduced a new range of branded app facilities on its YouthWire Desktop Platform, currently installed in PCs in 34 universities.
STV has sold cinema advertising business Pearl & Dean to new company Image Limited for £1.
Daily Mail & General Trust will not charge for online news, it told investors yesterday, but will charge for access to mobile and “niche content”.
Bebo UK saw pre-tax profits fall 143% year on year in the 12 months to the end of May 2009, according to accounts filed at Companies House.