With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.
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TouchPoints, the IPA’s multi-media study, gets the “thumbs up” from panellists at the MediaTel Group Future of Media Research seminar on Friday.
People are the key to getting the best results from media research, according to the panellists at MediaTel Group’s Future of Media Research seminar in London this morning.
Election day fever translated into big viewing figures for BBC One’s coverage last night, with the channel’s Election Night 2010 picking up a peak of 5.8 million viewers (a 29.4% share of the audience) between 10pm and midnight.
New ABI Research data shows that consumers downloaded some 2.4 billion smartphone applications from app stores in 2009.
ITV’s ad revenues were up 8% in the first quarter of 2010 and are forecast to rise 22% in Q2, according to the company’s interim management statement.
RTL has reported a 7% rise in revenue for the first quarter of the year, in part due to a strong performance by Channel Five.
The upcoming World Cup in South Africa is set to kick-start the 3D TV revolution, according to latest industry forecasts.
ITV1’s long-running Midsomer Murders secured the highest prime time ratings with more than 5.6 million peak viewers last night.
Starcom MediaVest Group’s analysis of online conversations surrounding the election debates shows that Gordon Brown has gradually attracted the most online buzz with a 38% share of discussion – achieving a high share of both negative and positive comments.