The latest research piece from Ipsos MediaCT looks at whether the iPad really is a revolution or just a flash in the pan… either way, there is no doubt that media brands have an opportunity to “use this technology to their advantage, in diversifying the appeal of their overall brand, rather than allowing themselves to be replaced”.
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UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
ITV’s director of television, Peter Fincham, is to take responsibility for the broadcaster’s marketing and has also been tasked with overseeing its research.
Clear Channel UK has appointed Matthew Dearden as its new chief executive officer.
TV marketing body Thinkbox is returning to TV screens later this year with a new ad campaign reminding advertisers of the power of TV.
Rick Astley is the latest pop superstar to become a presenter on Magic 105.4.
Pearl & Dean has signed an exclusive partnership deal with interactive media and experiential advertising experts, Tangibal Media.
New research from Compete has found that increasing numbers of US consumers are using their smartphones for social networking and gaming.
ITV1’s World Cup Live: Holland v Uruguay secured the highest ratings with ease last night after banking an impressive 10.3 million peak viewers.
Global net TV advertising is forecast to hit $116 billion in 2010, up 3.7% year on year, according to a new report from Informa Telecoms & Media.