The Big Debate on i-level – is “everybody going for the big agencies at the expense of specialist expertise?” asked the BBC’s Torin Douglas at Media Playground 2010.
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Apple and Google are setting the standard, which can only be a positive thing for mobile advertising moving forward, says Nikki Mendonça at MediaTel Group’s Media Playground 2010 event in London today.
“Mobile internet will surpass desktop internet within the next 5 years,” predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group’s Media Playground 2010.
Brands have stopped asking “why” they should work with mobile, and have started asking “how?”, according to the Mobile Advertising panel at MediaTel Group’s Media Playground 2010 event in London today.
New figures from the Interactive Advertising Bureau Europe reveal that online advertising growth hit 4.5% last year, significantly less than the 20% growth recorded in 2008.
ITV1’s week-long line-up of live Britain’s Got Talent shows and special late-night Corrie episodes secured the prime time ratings once again last night.
In our latest Research Focus report, Future Foundation explores the increasingly blurred boundaries between what’s mine and what’s yours when it comes to online privacy…
April data from comScore shows that 178 million US internet users watched online video during the month.
Emirates airline is running a new multi-format outdoor campaign at Birmingham International Airport for the next twelve months, promoting the airline’s services from the city to destinations in Africa, Australia, China, the Far East and Dubai.
scotsman.com/jobs today launches a £2 million advertising campaign to increase its audience reach in the Scottish market.