The IPA has published the results of its latest Online Media Owners’ Survey, revealing an overall improvement in service levels since the last survey, published in November 2009.
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Seven of the UK’s biggest digital players have gained an independent certificate of compliance with the IAB’s Good Practice Principles in online behavioural advertising.
ITV has unveiled plans to track live audience reaction to the First Election Debate online.
BBC One dominated primetime viewing last night, with medical drama Holby City, on at 8pm, grabbing a peak of 5.9 million viewers – a 26.6% audience share.
Magna’s latest US advertising revenue forecast predicts growth of 1.6% during 2010, an upgrade from its previous prediction of flat year on year growth.
Twitter is launching ‘Promoted Tweets’, allowing advertisers to write Tweets which appear at the top of results when users search for a particular word.
In March 2010, Americans conducted 15.4 billion core internet searches, with Google Sites accounting for 65.1% search market share, according to new figures from comScore.
Google is expected to begin selling its own slate computer in the near future, offering up a rival to Apple’s iPad.
Prime minister Gordon Brown has added his voice to the argument against paywalls, saying that consumers are now used to getting content for free.
The big ratings winner in last night’s 9pm slot was Joanna Lumley’s Nile, with a peak of 4.9 million viewers – a 20.5% share of viewers.