Royal Mail is launching a media planning tool allowing marketers to profile audiences based on anonymous eBay purchase data.
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Ofcom CEO Ed Richards was quick to support the BBC’s new strategic review at this morning’s FT Digital Media & Broadcasting Conference.
FirstGroup has reappointed CBS Outdoor to manage advertising across its rail stations for the next five years.
Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.
US ad spending declined 9% in 2009, according to new figures from The Nielsen Company.
ITV has reported pre-tax profit of £25 million for 2009, a big improvement on the £2.7 billion loss in 2008.
Yahoo’s UK and Ireland MD, Mark Rabe, told delegates at the FT Digital Media & Broadcasting Conference today that we are only “in the first or second inning of personalisation” currently.
“The BBC will not retreat into an analogue past”, the Corporation’s director general Mark Thompson told delegates at today’s Financial Times Digital Media and Broadcasting Conference.
Speaking at today’s FT Digital Media & Broadcasting Conference WPP’s CEO Sir Martin Sorrell said that clients were “missing a trick” by not investing more of their marketing budget in digital, but “the pace of change is so fast it makes it difficult.”
In a morning where book publishers seemed to be getting on with it, whilst newspapers and web companies are still trying to work it out, it was a presentation by John Makinson, CEO of Penguin Group, that delegates at the FT Digital Media & Broadcasting Conference were discussing over lunch.