Magna Global’s latest global television advertising forecast predicts 6.4% growth in constant currency terms during 2010, to $150.7 billion dollars worldwide.
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CBS Outdoor has teamed up with Grand Visual to develop a new outdoor media platform that combines augmented reality, touch screen and image recognition technology.
Hamish Pringle is set to stand down from his role as director general of the Institute of Practitioners in Advertising (IPA) after 10 years.
Guardian Media Group has reported an increased pre-tax loss of £171 million for the 12 months to the end of March.
New Hitwise figures reveal that, for the first time, social networks now receive more UK internet visits than search engines.
RadioCentre, the industry body for commercial radio, has called for “a fundamental repositioning of Radio 1 and Radio 2” in response to the Corporation’s strategic review.
The Big Brother launch night secured the all-important prime-time ratings yesterday evening with a high of more than 5.1 million viewers.
Clear Channel UK has promoted Simon Edwards to regional and local sales director.
A keynote speech by Adknowledge’s John Cole and an introductory research presentation by The Nielsen Company’s Brad Little set the scene for the final session of the day – Social Media and Gaming.
The Broadcast in a multi-platform world seminar kicked-off the afternoon sessions at this year’s Media Playground 2010 event. Panellists including Mediaedge:CIA’s Michael Beecroft, Rovi’s Richard Bullwinkle and SeeSaw’s Ben Williams discussed Project Canvas, SeeSaw and Google TV, before making five year predictions for the television industry.LOVEFiLM’s group digital officer Lesley MacKenzie talked of possible ventures… Continue reading Video highlights from Media Playground 2010: Broadcast in a multi-platform world