BBC One’s Live Eastenders pulled in a massive 16.1 million peak viewers on Friday night.
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A new study reveals that three out of four US sports fans say that in-game advertising plays a part in reinforcing a company’s real-world sport sponsorship.
The relaunched Observer hit newsstands yesterday, boasting four redesigned sections; News, Sport, the New Review and the Observer Magazine.
The US Department of Justice and the European Commission have officially agreed the merger of Yahoo! and Microsoft.
The IPA has challenged the Conservative Party’s new proposals on advertising regulations, calling David Cameron’s suggestion “a classic example of policy on the fly”.
Television advertising revenues are predicted to rise by more than 5% this quarter, according to latest agency estimates, which represents a £40 million boost to the industry
The BBC has lost out to talkSPORT for the rights to broadcast late Saturday afternoon and early Sunday Premier League football matches from next season.
In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones, representing about 8% of the total e-commerce market.
Channel 4’s new Cutting Edge documentary My Big Fat Gypsy Wedding secured the highest ratings during the all-important peak-hour last night with more than 4.9 million viewers.
YouTube’s head of AdSales Bruce Daisley denied claims that the video sharing site is likely to be the first international television channel, as predicted by Adam Pace, head of digital buying at OPera at MediaTel Group’s Future of Online seminar earlier this month.