New research from Nielsen and Facebook has found that ads with a social context increase campaign effectiveness.
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Apple’s profits were up 90% to $3 billion in the three months to 27 March, boosted by the global success of the iPhone.
Yahoo! has reported a 1% year on year increase in revenues for the first quarter of 2010, to $1.597 billion, with display advertising up 20%.
Youth Media has introduced a new range of branded app facilities on its YouthWire Desktop Platform, currently installed in PCs in 34 universities.
STV has sold cinema advertising business Pearl & Dean to new company Image Limited for £1.
Daily Mail & General Trust will not charge for online news, it told investors yesterday, but will charge for access to mobile and “niche content”.
Bebo UK saw pre-tax profits fall 143% year on year in the 12 months to the end of May 2009, according to accounts filed at Companies House.
comScore’s analysis of US web activity for March 2010 reveals that auto manufacturers ranked as the top-gaining site category for the month, up 23% to more than 30 million visitors.
Last night’s big ratings winner in the 9pm slot was Joanna Lumley’s Nile, with the laid back sight-seeing show coming out on top again on its second outing.
The Independent has relaunched today, with a new daily magazine section, Viewspaper, and a masthead promise of political and proprietorial freedom.