A third of UK mobile users (33%) see content and applications – such as games and maps – as an important factor when choosing their next mobile handset.
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RTL Group’s CEO Gerhard Zeiler took to the stage at the FT Digital Media & Broadcasting Conference yesterday to discuss the impact of the recession, consolidation of TV channels, VoD opportunities, Apple’s iPad, the BBC’s strategic review, and what he thinks of current TV landscape.
Are localised solutions going to be the key to success for mobile advertising? Or is there no such thing as the much-talked about ‘year of mobile’?
A new study on social networking access via mobiles has found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 22.5% year on year.
Newspaper publisher Trinity Mirror has reported a 41% fall in pre-tax profits for the 53 weeks ending 3 January 2010, to £72.7 million.
Social media and catch-up TV services offer “exciting” new advertising opportunities but marketers need to get up to speed to make the most of them, according to the ‘Future of Online’ panel at yesterday’s FT Digital Media & Broadcasting Conference 2010.
Royal Mail is launching a media planning tool allowing marketers to profile audiences based on anonymous eBay purchase data.
Ofcom CEO Ed Richards was quick to support the BBC’s new strategic review at this morning’s FT Digital Media & Broadcasting Conference.
FirstGroup has reappointed CBS Outdoor to manage advertising across its rail stations for the next five years.
Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.