Google is trialling a new television search service, letting users find TV shows and online videos, and personalise a lineup of their favourites.
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CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
The advertising industry has come together to recommend an extension of the Cap Code, the self-regulatory rules for non-broadcast media.
More than 173 million US internet users watched online video during January, according to new figures from comScore, with YouTube.com viewers watching 93 videos on average, representing an increase of 50% versus year ago.
BBC One’s long-running New Tricks drama secured the peak-hour top spot last night ahead of ITV1’s new drama Married Single Other.
Starcom MediaVest Group is the only media agency listed in the latest Sunday Times Best 100 Companies to Work For, debuting at number 42.
Target Media’s Tom Sutherland on the advertising and promotional activity behind the main movies at last night’s Academy Awards.
BSkyB is set to show 3D demos in shopping centres across the UK to promote its new Sky 3D channel.
Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.
