Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
RTL has been forced to write down the value of Channel Five by more than half following losses of €41 million (£37 million) in 2009.
Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.
BBC One’s new Famous Rich and Jobless banked the highest ratings during the all-important peak-hour top spot last night with more than 4.5 million peak viewers.
JCDecaux has reported a 77% fall in profits for 2009, to £22 million, with revenue down 11.5% year on year to £1.7 billion.
News Corporation executive claims paywalls and free models can “co-exist”.
Microsoft is set to launch its UK video on demand service tomorrow with content including Skins, Faking it and Waterloo Road.
Publicis boss Maurice Levy claims newspapers need to find a balance between free and paid-for online content to survive the digital age.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
