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Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal.According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal.If it were to go through, the deal would be one… Continue reading Microsoft Offers To Buy Yahoo! For $44.6bn

The first month of the new year saw Valista publish the results of a survey which found that 36% within the mobile industry believe there are significant opportunities in mobile advertising. Valista added that almost one-fourth show optimism for growth in user-generated mobile content and mobile media (see Significant Opportunities In Mobile Advertising). The Mobile… Continue reading INSIGHTanalysis: Media Healthcheck – January 2008

GCap Media has announced that it expects like for like revenue growth to be up 7% in January, with radio advertising also up 7%. In a trading statement released today, GCap said that this “represents an encouraging start to the quarter as the comparable period to 31 March 2007 was the year’s strongest in terms… Continue reading GCap Expects 7% Revenue Growth

The takeover watchdog has given Global Radio five weeks to decide whether to make a second bid for GCap Media. The Takeover Panel has given Global until 5pm on March 5 to indicate a firm intention to make a bid for GCap or it will have to wait another six months. The panel said that… Continue reading Global Radio Gets Five Week Deadline For New GCap Bid

The latest EMS 2007 Winter Survey shows that the most watched pan-European TV channel was Eurosport, with MTV in second place.The survey, produced by Synovate, records international media consumption among the 39 million highest income earners in Western Europe.The 2007 survey shows that Eurosport had a weekly reach of 31.2%, down from 32.4% in 2006,… Continue reading Eurosport Is Most Watched Channel In Europe

comScore has released its December rankings of the largest and fastest-growing internet properties and site categories in the UK, based on data from the comScore World Metrix audience measurement service.“The Christmas season had a significant impact on the prevailing traffic trends in December,” said Bob Ivins, EVP of European Markets for comScore.“Eight of the top… Continue reading Fastest Growing Internet Properties In December

The latest EMS 2007 Winter Survey shows that the most watched pan-European TV channel was Eurosport, with MTV in second place. The survey, produced by Synovate, records international media consumption among the 39 million highest income earners in Western Europe. The 2007 survey shows that Eurosport had a weekly reach of 31.2%, down from 32.4%… Continue reading Eurosport Is Most Watched Channel In Europe

comScore has released its December rankings of the largest and fastest-growing internet properties and site categories in the UK, based on data from the comScore World Metrix audience measurement service. “The Christmas season had a significant impact on the prevailing traffic trends in December,” said Bob Ivins, EVP of European Markets for comScore. “Eight of… Continue reading Fastest Growing Internet Properties In December

Media planning and buying company Aegis is reportedly in talks to buy a stake in digital media company i-Level. Last year, i-Level appointed corporate finance advisers at Ingenious Media to advise on a strategic review, which could lead to a sale for around £70 million. According to sources quoted in yesterday’s Daily Telegraph, Aegis has… Continue reading Aegis Could Buy Stake In i-Level

GCap’s ‘indie’ station, Xfm, is to launch a music podcast featuring 30-second clips of 10 new songs before they are available to buy online.Users will be able to download the clips as part of the New Music Rising podcast every Saturday morning.The service follows a deal struck last year between commercial radio and the PPL,… Continue reading Xfm Launches New Podcast