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Speaking at today’s MediaTel Group seminar on ‘The Future Of Radio’, Ralph Bernard, chief executive of GCap Media, said that digital radio cannot flourish unless Ofcom sets a date for switching off the analogue radio signal. He added that there is a £10 million loss per annum on digital and the industry “won’t sit and… Continue reading Bernard Calls For Radio Switchover Date

Speaking at today’s MediaTel Group seminar on ‘The Future Of Radio’, Ralph Bernard, chief executive of GCap Media, said that digital radio cannot flourish unless Ofcom sets a date for switching off the analogue radio signal.He added that there is a £10 million loss per annum on digital and the industry “won’t sit and accept… Continue reading Bernard Calls For Radio Switchover Date

Sample size and robustness are the key to RAJAR’s future success, rather than a focus on electronic measurement, according to some of the panelists at today’s MediaTel Group seminar on ‘The Future Of Radio’. Ralph Bernard, chief executive of GCap Media, said: “I’d love RAJAR to be more regular, more electronic and I’d love it… Continue reading Radio Seminar Looks At Future Of RAJAR

One of the big talking points at today’s MediaTel Group seminar on ‘The Future Of Radio’ was whether there will be a continued consolidation of the commercial sector, with one of the panelists saying that it remains to be seen if H Bauer’s recent acquisition of Emap’s radio division could have “put a spoke in… Continue reading Continued Consolidation For Commercial Radio?

Aegis has added to its presence in South Africa, acquiring independent media agency Full Circle Media, based in Cape Town. Full Circle Media was established in 2000, and has a portfolio of domestic and international client brands including Really Great Brand Company, Goodyear, Media24, Safmarine and PG Glass. The acquisition of Full Circle Media follows… Continue reading Aegis Acquires Full Circle Media

Younger adult viewers are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed, according to a new study by The Nielsen Company. The same study reported that more than half of older viewers will do nothing or wait for reruns if they miss an episode.… Continue reading Younger Viewers Work Harder To Catch Up On TV

Although high-speed wireless data networks are available to the majority of all mobile phone users, few are migrating “desktop” activities to mobiles, according to a new report from Jupiter Research. Jupiter found that among the most common activities, e-mail is the most widely used on mobiles, but regular users are still hard to find, suggesting… Continue reading Mobile Internet Adoption Could Be Improved

BBC One’s Strictly Come Dancing was the big winner on Saturday evening, picking up a peak of 10.5 million adults (a 50.8% share of the audience) in its 5.30pm timeslot.An average audience of 9.7 million adults (a 49% share) stuck with the programme for its hour and a half duration.The X Factor on ITV1 was… Continue reading Strictly Come Dancing Gets 10.5 Million Adults

GCap Media’s Capital 95.8 has signed a multi media promotional deal with 20th Century Fox to support the DVD release of The Simpsons Movie on 10th December 2007.Launching on-air on Monday 10th December, listeners of Johnny Vaughan’s Breakfast Show can text in to guess how fast a Simpsons Movie character is talking.If guessed correctly, the… Continue reading Capital 95.8 Signs Simpsons Movie Deal

TV listings guide Radio Times is beginning a nationwide marketing campaign to drive sales of this year’s Christmas issue which goes on sale from December 12.Priced at £2, the Christmas issue will be the magazine’s largest ever pagination in its 84-year history.Radio Times is partnering with major multiples nationwide to run in-store TV campaigns to… Continue reading Radio Times Launches Christmas Marketing Campaign