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JupiterResearch has forecast that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in… Continue reading E-Mail Marketing Spend To Top $2 Billion by 2012

The digital channel UKTV is understood to be considering rebranding its entire portfolio of channels following the success of renaming UKTV G2 as Dave.A report in Broadcast magazine said that sources claim that the BBC Worldwide-Virgin Media TV joint venture is thinking of dropping the “UKTV” part of some channels’ names and renaming some altogether.The… Continue reading UKTV Could Rebrand More Channels

Two national digital radio stations, Oneword and Core, are shutting down this weekend.Core will cease broadcasting today, while speech station Oneword, whose future has been in doubt for some time, will close on Saturday.Both stations were broadcast via digital audio broadcasting (DAB) on Digital One, the national digital radio multiplex majority-owned by GCap.In a scaling… Continue reading Two Digital Radio Stations To Close

Carl Ratcliff, currently head of planning at Lowe London, is joining Five as head of brand strategy and marketing.Ratcliff will report to Five’s managing director, content, Lisa Opie, who assumed responsibility for the broadcaster’s on and off-air marketing in October last year.Opie said: “I’m delighted that we’ve been able to attract someone as talented as… Continue reading Ratcliff To Rejoin Five

Last night’s TV saw the launch of ITV1’s postmodern double-act, Moving Wallpaper and Echo Beach, the first a comedy about the making of a new soap opera, the second the soap itself.Moving Wallpaper, despite getting some dodgy reviews in the press, managed to pick up a peak of 4.9 million adults (a 22.3% share of… Continue reading Strong Start For New ITV1 Shows

GCap Media’s Capital 95.8 has confirmed that Denise Van Outen will be joining The Capital Breakfast Show with Johnny Vaughan from Monday February 4.Capital 95.8 managing director, Paul Jackson said: “Johnny and I have been talking about this for a while.“Everyone knows they have great chemistry together and they will undoubtedly create the best breakfast… Continue reading Johnny And Denise Together Again

Following the failure of Five and Aegis Media to reach agreement over the terms of agency deals for 2008, clients of Carat and Vizeum have been pulled from advertising on the channel.The dispute is understood to relate to differing valuations of the Five audience, according to a report on Brand Republic.The report added that there… Continue reading Aegis And Five In Deal Dispute

Last night saw ITV1’s new comedy-drama Honest hit our screens, with a peak of 6.1 million adults tuning in to catch the action.The show, starring Amanda Redman, grabbed an average of 5.6 million adult viewers (a 23.8% share of the audience) in its 9pm timeslot.It easily beat Hugh’s Chicken Run on Channel 4 at the… Continue reading 6.1m Watch ITV1’s Honest

Xfm has signed a promotional deal with Paramount Pictures to launch a multimedia campaign on Xfm Drivetime for the release of the upcoming movie thriller No Country For Old Men.GCap Media’s Xfm will participate in a series of on air initiatives to celebrate the launch of the film release on January 18 2008.Activity will run… Continue reading Xfm Signs Multi-Media Promotional Deal With Paramount Pictures

Dennis Publishing has acquired the online current affairs magazine, The First Post, to complement its news weekly, The Week.Launched in 2005, The First Post is currently owned by First Post Newsgroup Holdings, and is backed by private investors. The First Post claims to reach one million unique users a month.The site’s team of 13, led… Continue reading Dennis Adds To Current Affairs Portfolio