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Freeview will tonight launch its first ever television advertising campaign, with an aim to encouraging more Brits to make the switch to digital TV.The 40″, 30″ and 10″ ads are airing in three TV regions close to digital switchover – Border, Central and Granada – and will run alongside outdoor, online and retail activity.The ads… Continue reading Freeview Launches First Ever TV Ad Campaign

Changing consumer habits in the US, driven by the shift from analogue to digital media, are revolutionising the ad industry, which could spell bad news for agencies, according to a new study by Accenture.According to 70 industry leaders surveyed by Accenture, agencies have the most to lose in the new order, even more than broadcasters.… Continue reading US Study Finds Digital Revolution Could Signal Problems For Agencies

The Interactive Advertising Bureau – the IAB in the US – and PricewaterhouseCoopers LLP (PwC) this week announced that internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3%, over Q3 2006. The results are nearly 3% higher… Continue reading US Internet Ad Revenues Exceed $5.2bn For Q3 07

Minority shareholder in Independent News & Media, Denis O’Brien, has renewed his call for the company to sell The Independent newspaper and has demanded the resignation of Sir Anthony O’Reilly as chief executive. O’Brien, an 11% shareholder in the company, first called for the sale of the company’s loss-making title, along with a host of… Continue reading O’Brien Calls For The Sale Of The Independent

Tiscali has bolstered its online TV offering by reaching a deal with sports broadcaster Setanta.The deal means that customers will now have access to content from three Setanta Sports channels for £7.99 a month.Users will be able to access live broadcasts from Setanta Sports 1, 2 and Golf as well as on-demand and highlights on… Continue reading Tiscali Boosts Online TV Offering With Setanta Deal

A brilliant episode of Jimmy McGovern’s The Street brought more than 4.4 million adults on average to BBC One last night between 9pm and 10pm.The multi-award winning programme, which each episode centres around a different story line and family on the same street, last night focused on taxi driver Eddie – played by the magnificent… Continue reading McGovern Series Brings More Than 4.4 Million To BBC One

Mobile measurement firm M:Metrics has developed a service to record and report on advertisements appearing on mobile websites and devices.Called M:AdTracker, the intelligence offering resembles web-based services like Nielsen AdRelevance and TNS Media Intelligence.M:Metrics has deployed a proprietary data collection technology to monitor ads across 120 properties, including portals, major mobile sites, and a few… Continue reading M:Metrics Develops Service To Record And Report On Mobile Ads

ITV is attempting to deliver Michael Grade’s pledge of more drama programmes following the unveiling of its winter schedule for the broadcaster’s flagship channel.Modern comedies and drama seem to be largely the focus, with a fictional drama called Rock Rivals in which viewers call in and vote for their preferred ending.The programme, from the makers… Continue reading ITV Delivers More Drama For Winter

The UK’s commercial radio industry body, RadioCentre, has revealed that total revenue figures for Q3 2007 have risen to £148,975,023, a year on year increase of 5.4%.National revenue for the quarter saw an increase of 7.7% year on year to £81,565,266, whilst revenues for sales and promotions saw the largest growth rising 8% to a… Continue reading Q3 Commercial Radio Revenues Up Almost 5.5%

More than 35% of Europeans will spend more on their Christmas shopping online this year than last, according to research from comScore. Britons are set to top the list of nationalities with 43% planning to increase their online spend on last year, compared to 38% for France and 29% for Germany. Meanwhile, one in four… Continue reading Europeans To Boost Their Online Shopping Habits This Christmas