Retail companies are moving advertising spend from other media to cinema advertising, according to the Cinema Advertising Association.Cinema advertising revenues from the retail sector in January-September are up 80% year on year*, says the CAA, with total cinema advertising spend for all retail companies during the period standing at over £2.5 million.According to the organisation,… Continue reading Retail Companies Moving Ad Spend To Cinema
More Industry News articles
Despite a much hyped appearance from Posh Spice, aka Victoria Beckham, Ugly Betty recorded a negligible ratings increase on its previous edition on Friday night.The episode, which featured Posh in the demanding role of playing herself, lost out to The Tudors in the battle between BBC Two and Channel 4, with an average adult rating… Continue reading Posh Mildly Spices Up Betty Ratings
Tiscali is expanding its online video presence with the launch of Real Estate TV on its portal.The deal follows last week’s announcement that sports broadcaster Setanta is to launch a range of internet TV services on the portal (see Tiscali Boosts Online TV Offering With Setanta Deal).Real Estate TV will make broadcast content available on… Continue reading Tiscali Expands TV Service With New Channel
The number of broadband customers in the UK will continue growing steadily, but at a lower rate, to reach about 21 million by the end of 2012 (19 million consumer lines and two million business ones), according to the latest forecast from Point Topic. The online analyst predicts that the current downward trend in growth… Continue reading UK Broadband Customers Will Continue To Grow, But The Rate Will Slow
As ex-Apprentice contestant, Katie Hopkins, became the second ‘celeb’ to exit the jungle in I’m a Celebrity… Get Me Out Of Here!, more than 5.9 million adults on average tuned in to ITV1.The results show gave the channel a 30.2% viewing share between 10pm and 10.30pm, whilst the main programme attracted over 5.8 million, or… Continue reading 5.9 Million See Ex-Apprentice Katie Leave The Jungle
GCap Media’s chief executive, Ralph Bernard, has announced he is to step down from the role, but will stay with the company as chairman of Classic FM.Bernard, who has been in the business for 25 years and is credited with spurring the development of digital radio, said it was the right time to leave the… Continue reading Ralph Bernard Steps Down As GCap Chief Exec
England’s dismal failure to qualify for the European Championship last night was watched by an average of more than 10.2 million adults, giving BBC One a 43.2% viewing share over the game’s coverage between 7.30pm and 10pm.As Croatia revelled in their 3-2 victory, taking them to the top of the group, a nation was heartbroken,… Continue reading More Than 10.2 Million Share England’s Dismal Defeat
AOL UK has launched a mobile portal service that gives users access to content channels, email and AOL Web Surf, with targeted mobile banners available for advertisers.The company said the portal would offer users the most “realistic interpretation of a full online experience” on a mobile to date.The portal gives users 30 days of continuous… Continue reading AOL Launches Mobile Portal Service
Ofcom has said that commercial radio operators must broadcast a minimum of 10 hours a day of local content, more than the regulator previously proposed.The long-awaited move came as the government announced a taskforce to look at how to drive listening of digital radio.Ofcom has indicated that any AM and FM licences expiring before the… Continue reading Commercial Radio Operators Must Broadcast At Least 10 Hours Of Local Content Daily
Ad-based revenue models are going to have a profound long-term impact on the development of the mobile industry, according to a new report from the telecom analyst firm Berg Insight. Berg Insight’s Johan Fagerberg said: “Traditionally, telecom operators have focused their attention on maximising revenues by managing network traffic. “Now we have a different breed… Continue reading Ad-Based Revenue Models To Have Profound Impact On Mobile Industry
