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ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X Factor following the premium-rate phone-in scandal.A report in the Daily Record claimed that voting levels had fallen by half since last year, with a resulting loss in revenue of around £10 million.A Deloitte report published last month found that… Continue reading The X-Factor Suffers 50% Fall In Phone Votes

ZenithOptimedia has predicted that global ad expenditure will grow 6.7% in 2008, up from 5.3% this year, thanks to the Olympic Games, elections in the US and European football. Developing markets have taken over as the main contributors to global advertising expenditure growth, said Zenith, compensating for slow growth in developed markets. The media planning… Continue reading Global Ad Market To Grow In 2008

ZenithOptimedia has predicted that global ad expenditure will grow 6.7% in 2008, up from 5.3% this year, thanks to the Olympic Games, elections in the US and European football.Developing markets have taken over as the main contributors to global advertising expenditure growth, said Zenith, compensating for slow growth in developed markets.The media planning and buying… Continue reading Global Ad Market To Grow In 2008

All-star period drama, Cranford, was a winner once again for BBC One last night with an average adult audience of more than 7.1 million.The programme, which stars big names like Judi Dench and Imelda Staunton, gave the channel a 28.1% viewing share between 9pm and 10pm, whilst BBC Two screened the final episode in Charlie… Continue reading More Than 7m Tune In To Cranford

Jay Hunt, Five’s director of programmes, has been appointed controller of BBC One.She replaces Peter Fincham, who resigned following the Wyatt Report into the ‘Crowngate’ affair (see Fincham Quits Following Queen Doco Shocker).Hunt, who only took up her job at Five in September (see Five Announces New Director Of Programmes) was previously BBC controller daytime… Continue reading Jay Hunt Appointed BBC One Controller

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have drawn up a new set of guidelines for advertisers who use celebrities to endorse products.The two watchdogs said firm evidence was needed to back up any claims, even if the celebrity is an expert on the subject.Earlier this year, an… Continue reading Ad Practice Committees Draw Up Celeb Endorsement Rules

GCap Media’s Classic FM has secured a six figure multi-platform partnership deal with Grant’s Whisky to promote its Scotch Whisky brand.The deal commences on December 1 and targets those looking for inspiration this Christmas for gifts and festive season drink options.Listeners will be able to log on to classicfm.com and open a Grant’s Whisky advent… Continue reading Classic FM Signs Christmas Deal With Grant’s Whisky

US Ad expenditures for newspaper websites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since the NAA started reporting online… Continue reading US Online Adspend Grows 21.1% In Q3

Diane Kenwood has been appointed editor of IPC Connect title Woman’s Weekly.Kenwood has recently edited several titles for contract publisher Redwood, including Your M&S and Heyday.She has also been a chair of the Periodical Training Council and worked as an editor and contributor across a range of print titles for publishers including H Bauer, the… Continue reading New Editor For Woman’s Weekly

ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X-Factor following the premium-rate phone scandal.A report in the Daily Record claimed that voting levels have fallen by 50% since last year, with a resulting loss in revenue of around £10m.A Deloitte report published last month found that some SMS… Continue reading Classic FM Signs Christmas Deal With Grant’s Whisky