More Industry News articles

The first part of Sir David Attenborough’s new series, Life In Cold Blood, was enjoyed by more than 6.4 million adults last night, giving BBC One a 28.4% audience share between 9pm and 10pm.However, the intriguing programme, which examined the fascinating world of reptiles, looking at the lives of crocodiles, chameleons and turtles to name… Continue reading Viewers Warm To Life In Cold Blood

Last night’s MRG evening meeting featured a presentation from Martin Haywood from Dunnhumby on their Marketing Mix Optimisation (MMO) tool that has been created from Tesco clubcard data.Tesco is the UK’s largest retailer, with an incredible £1 in every £8 in the UK spent in store. Its loyalty card, the Tesco clubcard, now has 13… Continue reading MRG Evening Meeting: Marketing Mix Optimisation

Google has reportedly proposed a partnership with search rival Yahoo! in an effort to escape Microsoft’s $44.6 billion hostile takeover bid.It is understood that Google chief executive, Eric Schmidt, yesterday telephoned Yahoo! founder, Jerry Yang, to propose working together.A partnership between the two could see Yahoo! outsource its search and advertising functions to Google while… Continue reading Google Goes For Yahoo! Partnership

Titan Outdoor, in conjunction with digital specialists iblink, has unveiled six new digital six-sheets at London’s Charing Cross station.The installations follow a successful trial at Birmingham’s Bullring shopping centre and will replace existing scrolling six-sheet posters.The new screens, which offer an optically enhanced 65-inch high definition image, incorporate new technology which allows passers-by to view… Continue reading Titan Outdoor Unveils New Digital Six-Sheets

Google has reportedly proposed a partnership with search rival Yahoo! in an effort to escape Microsoft’s $44.6 billion hostile takeover bid. It is understood that Google chief executive yesterday telephoned Yahoo! founder Jerry Yang to propose working together. A partnership between the two could see Yahoo! outsource its search and advertising functions to Google while… Continue reading Google Proposes Yahoo! Partnership

News Corp has announced second quarter pre-tax profits of $1.39 billion (£705 million), up 9.2% year on year. The Murdoch media empire grew in all but two of its eight operating divisions, filmed entertainment and television. Group revenues grew 9.5% year-on-year to $8.59 billion, with cable network programming revenues up by a third to $1.24… Continue reading News Corp Profits Up In Q2

Naked Communications has been acquired by Australian marketing services company Photon with an initial cash payment of A$36 million (US$33 million). Photon has acquired 100% control of Naked, in a deal involving a four-year performance-based earn-out package for the agency’s founders. Naked was founded in the UK in 2000 and operates in the US, Australia,… Continue reading Photon Acquires Naked

Over six million adults saw beaten World Cup finalists England self implode against Wales, in their first match of the RBS 6 Nations on BBC One.The match, which saw England at one point lead by 16-6, had a peak audience of 7.7 million during the last 15 minutes of the match where the Welsh fought… Continue reading Over 6m See England Drop The Ball Against Wales

Google has said that Microsoft’s $44.6 billion bid for Yahoo! raises “troubling questions” about the underlying principles of the internet.Writing on the official Google blog, David Drummond, Google’s chief legal officer, said that “Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the… Continue reading Google Raises Competition Questions Over Microsoft/Yahoo! Deal

Two final panellists have been confirmed for MediaTel Group’s forthcoming ‘Future of Online’ seminar, with Richard Firminger regional sales director, Northern Europe, at Yahoo!, and Louise Ainsworth, MD EMEA Nielsen Online, completing the line-up.The pair will add further weight to the event, joining Sheryl Norman, digital director at Omnicom Media Group, Adam Freeman, commercial director… Continue reading ‘Future Of Online’ Line-Up Finalised