Average television viewing now stands at almost 3.4 hours a day, with BBC One, BBC Two, Channel 4 and Five all losing viewers in Q3 2007, according to the IPA’s latest viewing report.Terrestrial channels in the UK continue to lose viewers to digital channels as the national analogue switchover becomes a reality (see Digital Switchover… Continue reading Q3 2007 TV Viewing At Almost 3.4 Hours Daily
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The latest series of z-list jungle fest I’m A Celebrity… Get Me Out Of Here! gained an average adult audience of more than 7.8 million adults for ITV1 last night.As barely-recognisable ‘celebs’ bungee-jumped from helicopters and others were immersed in fish guts and mealworms, ITV1 grabbed a 36.4% viewing share over the hour and a… Continue reading Jungle Fever Hits More Than 7.8 Million
Which? has once again called for a 9pm watershed on foods high in salt, sugar and fat, following research from the consumer watchdog that suggested children were still being exposed to these ads during ‘family’ programming.The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered… Continue reading Which? Renews Call For 9pm Watershed On HFSS Food Ads
Bebo, the social networking website aimed at younger internet users, is to offer content for free from broadcasters such as the BBC following the launch of multiple media channels for the site.The Open Media platform will also feature content from major record labels as well as programmes from the BBC, ITN, Channel 4, BSkyB and… Continue reading Bebo In Major Free Content Launch
European internet users are spending an average of 12 hours a week online, an hour more than last year, with youngsters spending more time with their computers rather than the traditional TV set, according to new research from the European Interactive Advertising Association (EIAA). Social networking has exploded, with more than 40% of internet users… Continue reading Young Europeans Now Spending More Time Online Than With TV
Media and business information company, United Business Media, has ruled itself out as a potential bidder for Emap’s £1.5 billion B2B division. The company, which owns Music Week, Building, Property Week, Dalton’s Weekly, Travel Trade Gazette and Pulse, has been focusing on developing its news distribution and B2B division, setting aside up to £500 million… Continue reading UBM Will Not Bid For Emap’s B2B Division
In the battle of the one-off Sunday dramas, ITV1 managed to outperform BBC One, with Harry Potter star Daniel Radcliffe proving more popular than current timelord David Tennant.My Boy Jack, which told the story of Rudyard Kipling’s son Jack’s WW1 experience and ultimate death, pulled in an impressive 5.5 million viewers on Armistice Night. Viewing… Continue reading Potter Beats Who In Battle For Sunday Ratings
Could it be that many of the new IPTV services are often just the Emperor’s new clothes? Speaking at ASI’s 2007 European TV Symposium in Barcelona last week, convergent media specialist, Graham Lovelace, told over 200 delegates that he was “underwhelmed by most of the new services now available – these are not the future… Continue reading IPTV Services Criticised At ASI Conference
Last week saw Emap take centre stage, with the review of its assets begun in July continuing to hit the headlines.At the start of the week it was reported that the private equity firm Cinven had pulled out of the race for the company’s consumer magazine division, apparently unhappy with the £700m price tag (Full… Continue reading Media In The City: Emap Still On Track To Sell Its Divisions
Jo Hamilton, head of audience measurement at the BBC, told delegates at ASI’s 2007 European TV Symposium in Barcelona, of the BBC’s 360 degrees Pulse survey – an attempt by the corporation “to deliver single source data for this converging world.”Her pragmatic reflection, that, even with the BBC’s resources, “miraculous powers would be needed” to… Continue reading Single Source Data – The Holy Grail?
