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CBS Outdoor has been awarded the five-year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio.Having held the national sales contract for Yellow Buses since 2004, under the terms of the new deal CBS Outdoor will now manage all advertising sales, including local campaigns for national and regional businesses.It will be responsible… Continue reading CBS Outdoor Wins Bournemouth Transport Brief

Fiat has signed an exclusive sponsorship deal with Five, which will see the car maker sponsor an entire evening on the channel.Following Ofcom’s decision to relax the rules surrounding terrestrial channel sponsorship, Fiat is using the opportunity to support an entire evening on Five, becoming the first advertiser to take advantage of this new form… Continue reading Fiat To Sponsor Evening On Five

A feature length episode of Wire In The Blood drew more than 5.9 million adults on average to ITV1 last night, giving the channel an audience share of 27% between 9pm and 10.30pm.The show, which whet the appetite of fans ahead of the new series, of course starred the indefatigable Robson Green as eccentric clinical… Continue reading Movie Length Wire In The Blood Attracts Over 5.9m To ITV1

Men’s magazine FHM is to launch a compact, travel-sized edition in a bid to bolster its sales amid a generally declining market.The new incarnation of the Emap title, which recorded the highest ABC in the men’s sector for the first half of last year despite shedding more than a quarter of its sales year on… Continue reading FHM To Launch ‘Travel-Sized’ Edition

December saw the Nielsen Company publish a report which said that younger adult viewers in the US are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed. The study reported that more than half of older viewers will do nothing or wait for reruns if… Continue reading INSIGHTanalysis: Media Healthcheck – December 2007

GCap Media has seen its shares rise another 23%, with rumours flying that Charles Allen’s Global Radio could make another bid for the company. At one point today, Gcap’s share price hit 215.75p, before later slipping back to 208p. Yesterday GCap announced that it had rejected a £310 million takeover bid from Global Radio, which… Continue reading Speculation Sees GCap Share Price Rise

Tiscali is planning to launch a mobile phone service this year by rebranding ToucanMobile, which it bought last year.The group is in talks with UK mobile phone operators about renting space on their networks to carry the service, according to the Daily Telegraph.The service, which will be SIM only, is expected to launch in the… Continue reading Tiscali To Launch Mobile Phone Service

GCap Media, owner of Capital Radio and Classic FM, has rejected a £310 million takeover bid from Global Radio. According to a statement released by GCap, Global Radio’s proposed offer was at a price of 190p per share. However, GCap said that it rejected the offer as “the board believed that it significantly undervalued the… Continue reading GCap Turns Down Takeover Bid From Global Radio

A new cross-media study carried out by Simmons has found that US consumers are 47% more engaged in ads that run with television programmes that they view online than those watched on a TV set. The study defines “engagement” according to six characteristics that respondents identify with media: “inspirational,” “trustworthy,” “life-enhancing,” “social interaction,” “personal time-out”… Continue reading US Online TV Watchers Show More Engagement With Ads

GCap Media, owner of Capital Radio and Classic FM, has rejected a takeover bid from Global Radio, thought to be worth about £310 million.In a statement released today, GCap said that Global Radio had made an offer of 190p per share.However, the group added that the board had rejected the offer as it “believed that… Continue reading GCap Turns Down Global Radio Takeover Bid