More Industry News articles

A four agency shortlist has been drawn up for Guardian Media Group Radio’s £3m media buying account.Pitching for the account in December will be incumbent agency Brilliant, MediaCom, PHD and MediaEdge;CIA.A formal pitch will be conducted on December 13 and 14, and will be handled by the Advertising Agency Register (AAR) on behalf of GMG… Continue reading Four Agencies Shortlisted For GMG Radio Ad Account

The controversial documentary series looking behind the scenes at the Queen got off to a pretty good start last night, picking up a peak of seven million adult viewers (a 28.4% share of the audience), but this was not enough for it to defeat I’m A Celebrity….On for an hour and a half from 8.30pm… Continue reading I’m A Celebrity… Beats Controversial Queen Doco

BBC Worldwide, ITV and Channel 4 are joining together to launch an on-demand service from next year, with the working title of ‘Kangaroo’.The UK service will carry a broad range of programming and will be a rich entertainment site where consumers can catch up on recently aired shows and watch old favourites.The joint venture will… Continue reading BBC, ITV And Channel 4 To Launch Joint On-Demand Service

Duncan George, former GCap Media commercial director, has been appointed by AOL as its UK sales director.He will begin the new role next week and will be tasked with growing AOL’s sales capability to assist the online portal’s ad-supported web strategy.George left his role at GCap Media in June (see Duncan George To Leave GCap)… Continue reading AOL Appoints Duncan George As New UK Sales Director

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking.RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing 2,106%… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

Online networking is now firmly established as an essential element in the working lives of UK marketers, according to the latest Marketing Trends Survey, from The Chartered Institute of Marketing (CIM). Over half of marketers taking part in the survey (55%) say that their organisations use business networking regularly, while over a third (37%) claim… Continue reading Marketing Trends Survey Finds Digital Technology Now An Essential Tool

The increasing popularity of casual gaming, combined with a steadily increasing variety of gaming-friendly handsets offering high quality 3D graphics aimed at core gamers, will help to push end-user generated revenues from mobile games to nearly $10bn by 2009, according to a new report by Juniper Research. In total, more than 460m mobile users are… Continue reading Mobile Games Market Predicted To Reach $10bn by 2009

Online networking is now firmly established as an essential element in the working lives of UK marketers, according to the latest Marketing Trends Survey, from the Chartered Institute of Marketing (CIM).Over half of marketers taking part in the survey (55%) say that their organisations use business networking regularly, while over a third (37%) claim to… Continue reading Marketing Trends Survey Finds Digital Technology Now An Essential Tool

Xfm has become the first official radio partner to the Orange Rising Star Award at the Orange British Academy Film Awards.As part of the partnership Xfm’s breakfast show presenter Alex Zane has been asked to sit on the panel of jurors, who met on Friday November 23 to cast their final votes for the nominees… Continue reading Xfm Announced As Official Radio Station To Orange Rising Star Award

The Advertising Association has received a letter from the public health minister Dawn Primarolo stating that the government will look to work in partnership with the ad industry over its new obesity strategy.The letter was sent in response to a query from the Advertising Association about the government’s intentions.Primarilo said in the letter: “We welcome… Continue reading Government To Work With Ad Industry On New Obesity Strategy