Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings
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ITV has confirmed that The Carphone Warehouse has signed a three-year deal to become the new integrated sponsor for the fourth series of hit talent show The X-Factor.The deal will see The Carphone Warehouse sponsoring all episodes of the forthcoming series of The X Factor on ITV1, repeats and brand extensions like The Xtra Factor… Continue reading Carphone Warehouse Announces The X-Factor Sponsorship
David Hipkiss has been appointed to the newly created role of commercial director at Emap Advertising, taking up the six-month position to assess the size and scale of commercial opportunities within the group.Hipkiss, who will report to director of finance operations at Emap, Jimmy Weir, moves to the job from his current role as Emap… Continue reading Emap Advertising Creates Commercial Director Role
Terry Semel, chief executive and chairman of Yahoo!, has stepped down after six years at the online giant, to be replaced by Jerry Yang, Yahoo! co-founder.Semel had been facing criticism from some quarters over Yahoo!’s apparent financial sluggishness compared to competitors such as Google.The announcement of his departure saw shares in the company rise more… Continue reading Terry Semel Steps Down As Yahoo! Chief Exec
Channel 4 is launching a strategic review of its public service programming remit, following last week’s Ofcom report on the broadcaster’s finances.The announcement, made at the Westminster Media Forum, comes after Ofcom’s statement last week said that the channel must address the ways it will approach its role as a public service broadcaster and also… Continue reading Channel 4 To Launch Two-Stage Remit Review
IPC Connect has appointed Natasha Cook as the new deputy editor of consumer title Woman’s Own.Natasha joins Connect IPC Southbank, where she was deputy editor of monthly glossy woman&home.Natasha’s career has included roles across a number of high profile magazines, including Take A Break, Bella, Cosmopolitan, and SHE as features editor, before joining woman&home.“I’m delighted… Continue reading New Deputy Editor For Woman’s Own
Pearson, owner of the Financial Times, is in discussions with General Electric, owner of NBC, about launching a counter bid for Dow Jones, currently subject to a takeover attempt by News Corporation. Reports in the trade press claim that Pearson is mulling over a partnership with General Electric owned channel CNBC to launch a rival… Continue reading Pearson Could Bid For Dow Jones
This week, Future announced a pre-tax profit of £8.6 million for the six months to March 31 this year.The publisher added that its revenues from continuing operations were down 11% year on year, at £95.3 million (Full Story).Meanwhile, Publicis bought the French digital agency Business Interactif for €137 (£92 million), and will merge it with… Continue reading Media In The City: Future Announces Pre-Tax Profit
Worldwide internet advertising revenue will grow from $16.9 billion in 2006 to $31.3 billion in 2011 at a compound annual growth rate (CAGR) of 13.5%, according to a new report from IDC. IDC adds that internet advertising in the United States continues to be both a major business in the digital marketplace as well as… Continue reading Internet Ad Revenue To Reach $31.3 Billion
Tiscali has bolstered its IPTV service, Tiscali TV, with the addition of a new subscription on-demand film channel following an agreement between the company and Universal Pictures.PictureBox will provide subscribers with a broad selection of current and library feature films through the Tiscali TV platform for a monthly fee of £5Films will be refreshed constantly,… Continue reading Tiscali Boosts IPTV Service With New Film Channel
