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US spending on behaviourally targeted online advertising will soar from $575 million in 2007 to $1 billion in 2008, according to a new report from eMarketer. eMarketer says that this growth will be driven by advertisers’ enthusiasm for establishing and building brands on portals and other web sites, with the figure nearly quadrupling to $3.8… Continue reading US Spend On Behaviourally Targeted Online Advertising To Increase

Emap’s Magic 105.4 has signed an exclusive sponsorship deal with VUE cinemas to launch the station’s new on-air quiz, Trivia Triumph.Trivia Triumph, which launches on 18 June, is the brand new weekday competition on Magic, running between 7am – 4pm.Listeners will go head to head to answer three questions every hour. The winner will win… Continue reading Magic Signs VUE Cinema Quiz Deal

GCap Media’s Classic FM has secured an important joint venture in a 20-week £1 million deal with Ford Galaxy.The campaign sees the launch of a brand new 20-week programme in partnership with Ford, Ford Galaxy of Stories, to run every Sunday afternoon from 4-5pm from 17 June 2007.For the series, Classic FM is re-writing classic… Continue reading Classic FM Secures Massive Multi-Media Campaign

Simon Cowell’s new reality talent show on ITV1, Britain’s Got Talent, wiped the floor with Channel 4’s Big Brother and BBC One’s New Tricks last night with an average adult audience of more than 6.2 million.The new programme, which runs for a week, debuted on Saturday night with 4.2 million adult viewers on average (21.4%)… Continue reading Big Brother’s Viewing Figures Drop To Series Low

The term “bebo” has become the number one search term based on volume of UK internet searches, overtaking “eBay”, which has held the spot for all but one week in the past two years, according to new research from Hitwise.The online intelligence service said that except for one week in September 2006, the term “eBay”… Continue reading Bebo Becomes Most Searched For Brand In UK

IPC Media continues to focus on developing its digital strategy with the appointment of Nick Bradley as the company’s new director of digital advertising.The new role encompasses the development and implementation of an integrated digital advertising strategy across the company, working alongside the existing divisional digital ad directors to unlock the audience strength of IPC’s… Continue reading IPC Continues Digital Focus With New Appointment

Sales of IPTV set-top boxes worldwide will rise by more than 110% to 7.9 million units this year, according to a new report from Strategy Analytics. The report predicts that more than three million HD-enabled IPTV set-top boxes will be sold in Europe alone this year as operators make the switch to H.264 technology. The… Continue reading Worldwide IPTV Set-Top Box Sales To Rise

Stuart Taylor, currently commercial director of Guardian News and Media, is to take on the newly created role of commercial director of GMG Radio, whilst also becoming managing director of Smooth Radio in London.Taylor will be responsible for commercial strategy across the division, with his focus on exploiting new opportunities on a range of different… Continue reading GMG Continues Expansion With Creation Of New Role

Teenagers and young adults in the UK are 25% more likely to be online than the general population and spend 24% more time online than the average internet user in April 2007, according to a new report from comScore. “The higher use of the internet among those aged 15 to 24 reflects the fact that… Continue reading UK Teens And Young Adults Spending The Most Time Online

Vodafone is to launch a £16 million advertising campaign featuring a simultaneous airing of ads across 200 TV channels and six major websites.The campaign, which has been created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone and will begin on Sunday evening with a 90-second TV spot.The TV spot will… Continue reading Vodafone To Launch £16 Million Ad Campaign