Emap’s Heat magazine is launching its website next Tuesday aiming to give its readers the latest celebrity news combined with the most up-to-date web 2.0 offerings.The new website, heatworld.com, will combine interactive blogs and user profiles along with many other interactive elements.The launch of the website will give Heat a digital presence across radio, internet… Continue reading Heat Gets Online Presence
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woman&home, IPC Southbank’s monthly glossy targeting 40+ women, has appointed Pippa Jackson as editor of its website www.womanandhome.com.Pippa joins womanandhome.com from the popular BBC EastEnders website, where she has been for the past five years, most recently as senior producer.Prior to the BBC, Pippa was deputy editor of the Lifestyle channel at AOL Europe, responsible… Continue reading Woman&home Gets New Website Editor
Yesterday’s Radio 3.0 conference delved into the future of radio and how the industry can harness the internet and DAB to push the medium forward.Phil Riley, chief executive of Chrysalis Radio, started by stressing how much money had already been invested in DAB by the industry and that this investment must continue for the next… Continue reading Radio 3.0: Re-Energising for 21st Century Commercial Radio
WPP has purchased digital marketing firm 24/7 Real Media for $649 million (£329 million) in a move intended to strengthen its position in the digital market sector. The deal follows Google’s acquisition of Doubleclick for $3.1 billion (see Google Acquires Doubleclick For £3.1 Billion) and Publicis Groupe’s purchase of the US digital marketing company Digitas… Continue reading WPP Acquires 24/7 Real Media
IPC Inspire has announced the promotion of Nicola Ponting to the role of digital sales director with responsibility for driving IPC Inspire’s consumer digital revenues.Ponting will working with IPC Inspire’s core teams to develop online advertising and representing the division’s digital advertising both internally and externally. In addition, Ponting will retain her responsibility for the… Continue reading New Digital Sales Director For IPC Inspire
Microsoft has bought global digital marketing company aQuantive in a deal worth $6 billion (£3.04 billion). The deal, following on from Google’s acquisition of DoubleClick (see Google Acquires Doubleclick For £3.1 Billion) and WPP’s purchase of 24/7 Real Media (see WPP Acquires 24/7 Real Media), is part of Microsoft’s attempt to build its own global… Continue reading Microsoft Buys aQuantive For $6 Billion
New research from comScore reveals that males represented a significantly larger share (63%) of the podcast download audience on iTunes in the US than did females (37%). In addition, 18-24 year olds represented a substantial share of the audience (29%) and were more than twice as likely as the average internet user to download podcasts.… Continue reading US Males Twice As Likely As Women To Download A Podcast
Five has snapped up the rights to long-running soap Neighbours, after the BBC decided not to pay the programme’s distributor, FremantleMedia, £300 million for the eight-year deal.The Aussie institution, which spawned the careers of the likes of Kylie Minogue and Guy Pearce, has been with the corporation for more than 20 years, but will from… Continue reading Five Takes Neighbours From BBC One For £300m
The National Readership Survey (NRS) is to begin an experimental programme to produce UK audience figures for publishers’ websites.NRS says that if successful, this initiative means that the survey will be able to provide audience estimates and demographic profile data on the cross-platform reach of approximately 70 newspapers and magazines.The programme will attempt to estimate… Continue reading NRS To Produce Readership Figures For Publishers’ Websites
Last night saw Ghazal fired from The Apprentice with a peak of six million adults watching the contestants trying to schmooze their way into Sir Alan’s good books.The BBC One show had an average audience of 5.4 million adults (a 24.5% share) across its hour long running time.On at 9pm, The Apprentice went head-to-head with… Continue reading Ghazal Gets Booted Off The Apprentice
