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Total television viewing among 16-34s is set to rise from 2010 onwards following an initial period of decline, according to a new report from Attentional. This is in spite of the fact that average daily television viewing among this group is set to drop from around three hours a day in 2006, to 2.86 in… Continue reading TV Viewing Among 16-34s To Grow From 2010 Onwards

US online advertising spending will nearly double by the year 2012, with search and display advertising accounting for the lion’s share of expenditures, according to a new report from JupiterResearch. The US Online Advertising Forecast, 2007-2012 projects total online advertising spending will increase from $19.9 billion in 2007 to $35.4 billion in 2012. Major drivers… Continue reading US Online Adspend To Almost Double By 2012

Chrysalis is to sell its radio division to Global Radio, an investment vehicle chaired by the former head of ITV Charles Allen. The sale, which includes the Heart, Galaxy and LBC brands, will be for £170 million, with Chrysalis saying that it will make a £95 million profit on the deal. The deal leaves Chrysalis… Continue reading Charles Allen Heads Chrysalis Radio Buyout

Aegis has acquired the ad-serving business bluestreak.com for $12.5 million. The agreement will see Aegis acquire Bluestreak’s proprietary ad-serving technology, a hosted online advertising suite, which helps advertisers execute campaigns across all internet media, through campaign management, execution, optimisation and analysis. Established in 1999, Bluestreak has an active presence in the key markets of the… Continue reading Aegis Acquires Ad-Serving Company

Pearson is coming under pressure from shareholders to sell the Financial Times rather than go head-to-head with Rupert Murdoch’s News Corporation once it has bought The Wall Street Journal. The news comes after Pearson decided to scrap its own plans to bid for The Wall Street Journal as part of an alliance including General Electric,… Continue reading Pearson Under Pressure To Sell FT

The Advertising Association’s (AA) Quarterly Survey of Advertising Expenditure has just been published, showing that advertising expenditure in the UK totalled £4.2 million in the first quarter of 2007, representing a year-on-year increase of 3.0%. The survey, researched and compiled by the World Advertising Research Center (WARC), reveals that this is the highest such increase… Continue reading UK Adspend Reached £4.2 Million In Q1 2007

David Dimbleby’s unique look at How We Built Britain was the big winner of the 9pm ratings slot last night, with the BBC One series attracting an average adult audience of more than five million.The epic journey around our astonishing architectural achievements gave the channel a 27% viewing share at the time, as the news… Continue reading More Than Five Million Follow Dimbleby’s Journey

Chrysalis is to sell its radio operations to Global Radio, an investment vehicle chaired by former ITV CEO Charles Allen, for £170 million.Chrysalis says that it expects to make a £95 million profit on the deal. The disposal of its radio operations will leave Chrysalis with just its music division, following the disposal of its… Continue reading Chrysalis Radio To Sell For £170 Million

The Advertising Association’s (AA) Quarterly Survey of Advertising Expenditure has just been published, showing that advertising expenditure in the UK totalled £4.2 million in the first quarter of 2007, representing a year-on-year increase of 3.0%.The survey, researched and compiled by the World Advertising Research Center (WARC), reveals that this is the highest such increase recorded… Continue reading UK Adspend Reached £4.2 Million In Q1 2007

blinkx, the online video search company, is launching a contextual video advertising platform called AdHoc.AdHoc uses the search firm’s speech-to-text transcription and visual analysis technology to understand video content and dynamically place the most pertinent advertising in it.blinkx says that the AdHoc platform offers media companies and advertisers the most flexible solution for customising the… Continue reading blinkx Launches Contextual Video Advertising Platform