Capital 95.8 is to launch an outdoor marketing campaign to announce the arrival of presenters Bam Bam and Streetboy to the station.A continuation of the ‘Sound of London’ campaign (see Capital Radio Gets Name Change And Ad Campaign), which takes taking recognisable London images and giving them a twist relevant to the show and the… Continue reading Capital 95.8 Launches Outdoor Campaign
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GCap Media has announced that its revenue for the 12 months to 31 March this year was down 9% at £200.1 million. The group’s profits were down from £22.2 million in 2006 in £14.4 million, whilst its advertising revenues dropped 8% to £167.5 million. The owner of Capital Radio and Classic Fm also revealed that… Continue reading GCap Media Reports Revenue Decline
GCap Media has released its annual financial results, revealing that its revenue for the year was down 9% at £200.1 million.The news follows the recent announcement that Duncan George, the group’s commercial director, is to leave the company on June 8 (see Duncan George To Leave GCap).The results also revealed that GCap’s profits were down… Continue reading GCap Revenues Decline
US broadcaster CBS has bought the London-based social networking website Last.fm for $280 million (£142 million). Last.fm, which claims to have around 20 million active users per month, is a music recommendation site which allows users to listen to music based on their listening habits. The purchase follows a spate of similar acquisitions, such as… Continue reading CBS Buys Last.fm
Virgin Mobile are offering free texts to all users as part of its Big Brother 8 sponsorship.During the run of Big Brother 8, all Virgin Mobile customers will receive free text time between 9pm and 10pm on eviction Fridays.In addition, Virginmedia.com is launching Fantasy Big Brother on May 31 and the portal will feature exclusive… Continue reading Virgin Mobile Announces Big Brother Sponsorship Details
Freeview is to unveil its first major marketing push for its personal video recorder, Freeview Playback, focusing on consumers who have yet to go digital.Online is at the heart of the campaign, with a variety of banners, skyscrapers and listings page sponsorships on sites such as lastminute.co.uk, timeout.co.uk and MSN from 11 June.The campaign will… Continue reading Freeview Launches Major Ad Campaign For PVR
Fashion magazine Harper’s Bazaar is to have a major redesign this summer, gaining a new masthead emphasising the Bazaar logo.The revamp comes 18 months after the magazine changed its name from Harper’s & Queen to Harper’s Bazaar and focused on fashion.In order to execute the redesign, Harper’s Bazaar has enlisted the talents of Tom Usher,… Continue reading Harper’s Bazaar To Get Summer Redesign
A survey has revealed that Virgin Media could lose as many as 400,000 subscribers as a result of the loss of Sky’s basic channel package from its cable service.The report by investment bank UBS, which is in part based on a survey by GfK of 1,000 UK TV homes, suggests that Sir Richard Branson’s company… Continue reading Virgin Media ‘Underestimated’ Impact Of Sky Channel Carriage Dispute
IPC Southbank has launched its new, much-hyped standalone homes portal, in a bid to revive its home interest portfolio and bolster the publisher’s digital output.www.housetohome.co.uk is “designed to be a one-stop shop for every home design and decorating need”, according to the publisher, enabling visitors to “develop their homes ideas and dreams with its wide… Continue reading IPC Unveils New Homes Portal
Google is being investigated by the Federal Trade Commission (FTC) over its purchase of online advertising company DoubleClick for $3.1 billion. According to a report in the New York Times, the FTC has opened a preliminary antitrust investigation into the purchase after concerns were raised about the merger of the two companies. Google bought the… Continue reading Google DoubleClick Acquisition Under Investigation
