More Industry News articles

Google has been in the news a lot recently following its acquisition of the online ad company DoubleClick and the announcement of its strong profits increase for the first quarter of the year. In light of Google’s recent manoeuvres, MediaTel INSIGHT spoke to Ovum analyst David Bradshaw about where the search engine giant could be… Continue reading MediaTelINSIGHT Interview:Ovum Analyst Discusses The Future Of Google

Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal

A new report from Screen Digest predicts that by 2011 mobile TV revenue will reach €4.7 billion from 140 million subscribers. The new broadcast services, says Screen Digest, which launched in only a handful of markets, are growing rapidly. For instance, Unicast services, delivered over existing 3G networks, have begun to generate real revenues in… Continue reading Mobile TV Revenue To Grow

If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question

Sky’s plan to launch a pay-per-view service is under threat as Ofcom could be unlikely to alter the terms of the satellite broadcaster’s licence.Sky had planned to take its three free-to-air channels from Freeview and replace them with a pay-TV service available through a new specification set-top box.Sky announced that it would be launching a… Continue reading Ofcom Could Scupper Sky Pay-TV Plans

This Thursday 17 May sees the cream of the UK’s radio and media industry come together to discuss the future of the medium.Following on from last week’s RAJARs, Radio 3.0, which is hosted by Broadcast, will examine the growth of digital technology and forthcoming developments to keep the platform vibrant.Held at the Waldorf Hilton, Aldwych,… Continue reading Cream Of UK Radio Industry Set To Discuss Medium’s Future

Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers

Television start-up Iostar is to reveal today that it is going into liquidation, following its inability to raise £30 million for acquisitions.The company, which Dawn Airey, former head of Channel Five and Sky left at the end of April (see Airey Leaves IostarAirey Leaves IostarAirey Leaves IostarAirey Leaves IostarAirey Leaves Iostar www.iostar.tv

Agencies were left with much to ruminate over at the end of Media Week‘s Media360 conference last week. The position, resources and abilities of media and creative agencies were regularly called into question – and often the criticisms came from within.“I have not yet seen an agency group with a clear view of where digital… Continue reading Thoughts On Media 360: Future Role Of Agencies Examined

Chrysalis has announced a 9.1% decline in radio revenues for the six months from September to February this year. Chrysalis, which owns Heart, LBC and Galaxy, said that the decline was due to poor radio ad takings, adding that revenues for its third quarter are likely to be flat and forward bookings for the fourth… Continue reading Chrysalis Radio Revenues Decline