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Online video sharing site YouTube is expanding its international reach with the creation of a series of localised channels.The expansion will see country-specific YouTube sites created for nine countries – Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain and the UK.The websites will be translated into the native languages of each country and YouTube will… Continue reading YouTube Expands With Country-Specific Sites

Last night’s desperate efforts by Channel 4 bosses to boost Big Brother‘s viewing figures fell flat, with the double bill of surprise live shows attracting an average adult audience of just over 2.6 million and 3.3 million respectively.The Bill over on ITV1 was the most watched programme in the 8pm to 9pm timeslot, up against… Continue reading £100k Fails To Pay Off For Big Brother

Mobile TV’s popularity last year was not as great as expected, according to a new report from IMS Research. Based on a recent study by the company, broadcast mobile TV handsets shipped worldwide numbered 4.7 million in 2006, with the majority shipping in the Asia Pacific region. Subscribers in Europe were only about 30% of… Continue reading Mobile TV’s Popularity Not As Great As Expected

Ofcom has produced a new report revealing that people from ethnic minorities watch less television than the rest of the population.The report, which was commissioned in order to find out whether ethnic minorities are being adequately served, also found that people in these groups watch less public service programming.It also discovered that there is a… Continue reading Top Broadcasters Must Do More To Serve Ethnic Minority Groups

The BBC and ITV have agreed a joint deal with UEFA for the rights to the Euro 2008 Championships.An agreement has been reached with Sport Five, representing UEFA, for exclusive live UK television and new media rights to all 32 matches at the tournament in Austria and Switzerland in June next year.The deal includes match… Continue reading BBC And ITV Secure UEFA Broadcast Deal

Channel 4 faces close scrutiny from the government in the wake of Ofcom’s investigation into the broadcaster’s public service remit, after a warning from culture secretary Tessa Jowell.Jowell said last night at the Royal Television Society that C4’s future performance would be closely scrutinised, adding that recent blunders, such as another flare of the Big… Continue reading Government To Keep A Close Eye On Channel 4

Scottish newspaper and media group, Johnston Press, has announced a slow down in advertising losses for the first five months to 2 June. The group behind dozens of regional titles, including the Stamford Mercury (which is more than 300 years old), has forecast a “satisfactory outcome” to the year after the relatively strong start. The… Continue reading Johnston Press Sees Ad Loss Slow Down

IPC’s new women’s weekly title, Look, has launched a massive digital advertising campaign aimed at targeting two million young women online.The six-figure campaign includes a variety of creative executions from banners and leader boards to skyscrapers and MPUs, which all play on the core themes of the brand – celebrity style and up-to-the minute affordable… Continue reading IPC Looks To Digital To Target Readers

New entrepreneurial reality format, Tycoon, failed to wow the viewers last night on its debut, with an average adult audience of just over 1.8 million making the show the least watched in the 9pm to 10pm timeslot.The new programme from Dragon’s Den star Peter Jones, which attempts to whittle down a selection of hopefuls to… Continue reading Tycoon Fails To Impress For ITV1

New research from The Diffusion Group (TDG) claims that 11% of adult broadband users in the US (12 million consumers) listen to podcasts at least once a month. TDG’s latest report on new media usage, Podcast Usage Profiles and Demand Forecasts Thru 2012, predicts that by 2012 this number will grow to 24% of broadband… Continue reading US Podcasting Audience Continues To Grow